
Google has been recognized as a Leader in the 2025 IDC MarketScape: Worldwide GenAI Life-Cycle Foundation Model Software Vendor Assessment
Download the excerpt to see why Google is named a Leader and our strengths:
Gemini models are widely available, including via the Gemini API in the Google Cloud Vertex AI platform, which features many related services for designing generative AI and agentic AI applications. Google supports supervised fine-tuning via Vertex AI for customization.
Native multimodal capabilities differentiate Gemini from many other model families. Gemini features deep integration into the Google ecosystem, such as Google Workspace, Android, and other Google Cloud offerings.
Google's vast research and development with DeepMind enables it to quickly innovate, and its access to rich data sources provides a competitive advantage.

Source: "IDC MarketScape: Worldwide Gen AI Life-Cycle Foundation Models 2025 Vendor Assessment," doc #US53007225, October 2025
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.