The script downloads images and videos from a user's profile page on instagram. It works fiine, but I'll like to know if there are ways to improve the script. All ideas and suggestions are welcome.

import sys
import os
import requests
import urllib.request
import time
import json
from colorama import init, deinit
from termcolor import colored, cprint
import argparse

print_green = lambda x: cprint(x, 'green')          #print out text in green 
print_magenta   = lambda x : cprint(x, 'magenta')   #print out text in magenta
print_yellow    = lambda x: cprint(x, 'yellow')     #print out text in yellow
print_cyan      = lambda x: cprint(x, 'cyan')       #print out text in cyan

# download images
def image_downloader(edge, images_path):
    display_url = edge['node']['display_url']
    file_name = edge['node']['taken_at_timestamp']
    download_path = images_path + '\\' + str(file_name) + '.jpg'
    if not os.path.exists(download_path):
        print_yellow('Downloading ' + str(file_name) + '.jpg...........')
        urllib.request.urlretrieve(display_url, download_path)
        print_green(str(file_name) + '.jpg Downloaded')
        print('\n')
    else:
        print_green(str(file_name) + '.jpg has been downloaded before')
        print('\n')

# download videos   
def video_downloader(shortcode, videos_path):
    r = requests.get('https://www.instagram.com/p/' + shortcode + '/?__a=1')
    video_url = r.json()['graphql']['shortcode_media']['video_url']
    file_name = r.json()['graphql']['shortcode_media']['taken_at_timestamp']
    download_path = videos_path + '\\' + str(file_name) + '.mp4'
    if not os.path.exists(download_path):
        print_yellow('Downloading ' + str(file_name) + '.mp4...........')
        urllib.request.urlretrieve(video_url, download_path)
        print_green(str(file_name) + '.mp4 Downloaded')
        print('\n')
    else:
        print_green(str(file_name) + '.mp4 has been downloaded before')
        print('\n')

# download images and videos from posts containing more than one pictures or videos`
def sidecar_downloader(shortcode, images_path, videos_path):
    r = requests.get('https://www.instagram.com/p/' + shortcode + '/?__a=1')
    num = 1
    for edge in r.json()['graphql']['shortcode_media']['edge_sidecar_to_children']['edges']:
        is_video = edge['node']['is_video']
        if is_video == False:
            display_url = edge['node']['display_url']
            file_name = r.json()['graphql']['shortcode_media']['taken_at_timestamp']
            download_path = images_path + '\\' + str(file_name) + '_' + str(num) + '.jpg'
            if not os.path.exists(download_path):
                print_yellow('Downloading ' + str(file_name) + '_' + str(num) + '.jpg...........')
                urllib.request.urlretrieve(display_url, download_path)
                print_green(str(file_name) + '_' + str(num) + '.jpg Downloaded')
                print('\n')
            else:
                print_green(str(file_name) + '_' + str(num) + '.jpg has been downloaded before')
                print('\n')
        else:
            video_url = edge['node']['video_url']
            file_name = r.json()['graphql']['shortcode_media']['taken_at_timestamp']
            download_path = videos_path + '\\' + str(file_name) + '_' + str(num) + '.mp4'
            if not os.path.exists(download_path):
                print_yellow('Downloading ' + str(file_name) + '_' + str(num) + '.mp4...........')
                urllib.request.urlretrieve(video_url, download_path)
                print_green(str(file_name) + '_' + str(num) + '.mp4 Downloaded')
                print('\n')
            else:
                print_green(str(file_name) + '_' + str(num) + '.mp4 has been downloaded before')
                print('\n')
        num += 1

def main(account_json_info, path):
    init()
    r = requests.get(account_json_info)     
    user_id = r.json()['graphql']['user']['id']
    end_cursor = ''
    next_page = True
    is_video = False
    images_path = path + '\\Images'
    videos_path = path + '\\Videos'
    if os.path.exists(path) == False:
        os.makedirs(path)
        if os.path.exists(images_path) == False:
            os.makedirs(images_path)
        if os.path.exists(videos_path) == False:
            os.makedirs(videos_path)
        print_magenta('User Folder Created!\n')
    else:
        print_magenta('User Folder Has Been Created Before!\n')

    while next_page == True:
        r = requests.get('https://www.instagram.com/graphql/query/', 
                params = {
                    'query_id': '17880160963012870', 
                    'id': user_id,
                    'first': 12, 
                    'after': end_cursor
                }
        )
        graphql = r.json()['data']
        for edge in graphql['user']['edge_owner_to_timeline_media']['edges']:
            __typename = edge['node']['__typename']
            if __typename == 'GraphImage':
                image_downloader(edge, images_path)
            elif __typename == 'GraphVideo':
                shortcode = edge['node']['shortcode']
                video_downloader(shortcode, videos_path)
            elif __typename == 'GraphSidecar':
                shortcode = edge['node']['shortcode']
                sidecar_downloader(shortcode, images_path, videos_path)

        end_cursor = graphql['user']['edge_owner_to_timeline_media']['page_info']['end_cursor']
        next_page = graphql['user']['edge_owner_to_timeline_media']['page_info']['has_next_page']
        time.sleep(10)
    deinit()

if __name__ == '__main__':
    print('\n\n')
    init(autoreset = True)
    print_cyan('Instagram Media Downloader'.center(os.get_terminal_size().columns, '-'))
    deinit()
    parser = argparse.ArgumentParser(description = 'Download Instagram Images and Videos from a User\'s Profile Page')
    parser.add_argument('-u', '--user', dest = 'username', required = True, help = 'Username on Instagram')
    parser.add_argument('-p', '--path', dest = 'path', required = True, help = 'Root path where downloaded Instagram Media is saved')
    args = parser.parse_args()
    account_json_info = 'https://www.instagram.com/' + args.username + '/?__a=1' #insert username into the link
    args.path += '\\' + args.username   #add username to the directory given
    main(account_json_info, args.path)