Flipkart

Unboxing Bharat 2.0 begins with a closer look at one of India’s most intricate craft traditions. The new season opens in Lucknow with creator Kavya Karnatac, who explores the world of Chikankari by spending time with artisans keeping this delicate craft alive, from hand embroidery in small homes to traditional washing at the dhobi ghats and the final stages of quality checks and packaging. The episode also features the mother-daughter team behind House of Chikankari, one of the most recognised Chikankari brands in the country. Their work provides a steady income to more than ten thousand artisans and keeps the craft rooted in the communities that sustain it. With growing online demand and consistent marketplace support, the brand now ships over one thousand handcrafted garments every day, reaching millions of customers across India through Flipkart’s platform. Unboxing Bharat 2.0 brings to life the journeys behind India’s craft traditions and the people who preserve them. Watch how Flipkart continues to support local artisans and help India’s creative heritage reach new audiences: https://bit.ly/4pyXU9k #UnboxingBharat #Flipkart #Chikankari #ArtisansOfIndia #CraftHeritage

AI is democratising content creation.   As creators adopt AI tools at scale, the shift is not just about speed, it’s about raising the bar for quality and creativity.   Ravi Iyer, CFO & SVP, Corporate Development, Flipkart, and Ramesh Gururaja, SVP, Consumer Shopping Experiences, Flipkart, unpack this transformation on What A Delivery.   Watch the full episode now for more insights: https://bit.ly/4hSVFuU   #Flipkart #WhatADelivery #AI #Content #Creator #EcommerceInnovation #DigitalTransformation

“𝗗𝗿𝗲𝗮𝗺 𝗕𝗶𝗴 - 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗱𝗿𝗲𝗮𝗺𝘀 𝗱𝗼𝗻’𝘁 𝘀𝗰𝗮𝗿𝗲 𝘆𝗼𝘂, 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲𝗻’𝘁 𝗯𝗶𝗴 𝗲𝗻𝗼𝘂𝗴𝗵!” In our second feature of the 𝗙𝗹𝗶𝗽𝗦𝗶𝗱𝗲 series that peers through Flipster lives beyond the 9-to-5, we spotlight Prarabdh Awasthi’s (Director, Top Funnel Engineering at Flipkart) journey that didn't begin with a grand purpose. It began with curiosity, weekend treks that sparked a love for endurance and eventually led him to do things that dare him beyond any measure. 𝗪𝗵𝗮𝘁 𝗸𝗲𝗲𝗽𝘀 𝗵𝗶𝗺 𝗺𝗼𝘃𝗶𝗻𝗴? A strong ecosystem - a team that supported his flexible training schedules, managers who cheer him on, and a family that anchors him every step of the way. ▶️ Watch below to get inspired by Prarabdh’s #FlipSide! #Flipkart #LifeAtFlipkart #FlipSide #EmployeeStories #WorkCulture #WeAreMaximizers Seema Nair | Balaji Thiagarajan | Nilaksh Bajpai | Maithily Raje | Strafford Fernandes | Eric James | Aakriti Chandra | Sundar Vadivel Uthaman | Kaifee S. | Debjit Bhattacharya | Sumit Chandra | Pankaj Gupta | Richa Verma Agrawal | Ishmeet Dang | Digvijay Singta | Poojitha Jawahar | Subin Varghese | Dyuti Poddar | Prachi Singh

Taposh Roy from Chesri, Barkhola in Assam, has been with Flipkart for six years, across roles as a Sorter and now a Wishmaster. At 24, he manages deliveries across rural areas where poor connectivity and heavy rains are part of the routine. In remote villages like Punji, where roads don’t reach and mobile signals drop, he has found his own way. By building a connection with a local shopkeeper who relays messages up the hill, Taposh ensures every parcel reaches the right person and remains committed to getting it done. His work has supported steady progress at home, making him financially independent and helping build the family’s house. Alongside his job, Taposh is also preparing for a future as a stenographer. It’s this consistent drive, backed by Flipkart’s operational support, that makes every delivery more than just a parcel; it becomes a bridge connecting people across distances. #Flipkart #MoreThanADelivery #FlipkartWishmasters #PeopleWhoDeliver #PurposeInMotion

Flipkart Foundation hosted the third edition of Sampark on 20 November 2025 at Bharat Mandapam in New Delhi, bringing together over 150 participants from NGOs, corporations, foundations, and community organisations to explore collaborative models for inclusive development. The day began with a welcome by Sarah Gideon, VP – Corporate Affairs,  CSR, & Flipkart Foundation, who spotlighted the Foundation’s commitment to innovation, inclusion, and strong grassroots partnerships. This was followed by the release of the 3rd edition of the  Compendium of Human Stories of Change, featuring lived transformative experiences from communities across projects. Project beneficiaries from AIACA and Smile Foundation shared how access to market linkages and skills transformed their livelihoods. Mohammed Asif, Executive Director, Plan International [India Chapter], stressed the need for trust-based partnerships and community ownership in development. The panel discussion, moderated by Rahul Bansal (UNICEF), featured Anjali Makhija (S M Sehgal Foundation), Jyoti Sharma (Nasscom Foundation), Priya Naik (Samhita), and Sonali Khan (Sesame Workshop - India), who spoke about institutional collaboration and data-driven impact. A fireside chat with Bhawani Singh Shekhawat (The Akshaya Patra Foundation) and Swati Srivastava (Mahindra & Mahindra), moderated by Sarah Gideon, underscored the importance of storytelling and empathy in programme design. The day concluded with recognition of partners, reaffirming Flipkart Foundation’s vision of scaling community-led development through aligned, purpose-driven action. #FlipkartFoundation #Sampark2025 #CommunityLedDevelopment #PartnershipsForImpact #EnablingGood #CSR #SocialImpact

𝗙𝗿𝗼𝗺 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗙𝗹𝗶𝗴𝗵𝘁𝘀 𝘁𝗼 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗠𝗼𝗯𝗶𝗹𝗲𝘀: 𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗜𝗻𝘁𝗿𝗮𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽 🚀 How do you go from a fresh graduate to a Category leader? For Mukund Kedia, the answer lies in treating every role like a startup of its own. In our latest edition of #MeetTheMaximizers, we look at Mukund’s incredible journey of ownership and impact. His advice for aspiring leaders? "𝗚𝗿𝗼𝘄𝘁𝗵 𝗰𝗼𝗺𝗲𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀, 𝘁𝗮𝗸𝗲 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝘆𝗼𝘂." Swipe through to read his full story. 👇 #MeetTheMaximizers #GrowthMindset #LifeAtFlipkart #FlipkartCareers #Leadership #WeAreMaximizers Seema Nair | Kanchan Mishra | Aakriti Chandra | Sundar Vadivel Uthaman | Eric James | Kaifee S. | Sumit Chandra | Richa Verma Agrawal | Pankaj Gupta | Debjit Bhattacharya | Sudipta Das | Ishmeet Dang | Digvijay Singta | Prachi Singh

Large-scale product ranking is applied science in its purest form - hundreds of signals, competing objectives, and carefully engineered models working in sync for every single slot. The complexity amplifies when you try to seamlessly blend organic relevance with paid ads, ensuring both customer experience and seller outcomes stay strong. In this edition of Flipkart Sandbox, Amar Kumar reveals The Science of Unified Ranking through his latest blog post, detailing the cutting-edge models and algorithms they built to integrate ads and recommendations seamlessly. Read Amar's deep dive HERE: https://lnkd.in/ggKxsEvQ #RecommendationSystems #UnifiedRanking #MLOps #MachineLearning #AdTech #FlipkartTech #FlipkartSandbox

Flipkart is launching the first edition of its ‘Beauty Catalyst’ D2C Conclave at its Bangalore headquarters on 1 December 2025, curated for emerging beauty and personal care brands. The conclave will bring together 50+ D2C brands to access structured playbooks, category insights, and platform-led solutions to strengthen their fundamentals and scale effectively on Flipkart. Designed to address core growth challenges, the sessions will focus on positioning, merchandising, shopper engagement, and brand storytelling, helping beauty entrepreneurs unlock their next phase of digital growth. Know more: https://bit.ly/43IrfpG #Flipkart #FlipStart #BeautyCatalyst #D2CBeauty #EcommerceIndia #SellerGrowth

Pratik Shetty, Head of Marketing at Flipkart, shares how this year’s marketing playbook shaped a new direction for The Big Billion Days and for Flipkart as a whole. The approach began with a large-scale hero film that brought together a diverse cast to reflect the many customers who shop on Flipkart. This idea of a festival of possibilities carried through bold activations such as the 80,000 sq. ft. QR code, building on Flipkart’s long-standing culture of creativity and innovation. Pratik explains how personalised coupons, the Discount Pass, Steal Deals, and targeted media plans across digital, TV, CTV, influencers, and regional audiences helped deliver this sense of magic in meaningful ways. He also shares how the Flipkart Minutes strategy added a new dimension by bringing The Big Billion Days experience to customers within minutes. Read the full conversation: https://bit.ly/4oxrc7L #Flipkart #MarketingLeadership #TheBigBillionDays #BrandBuilding #CustomerExperience