I’ve found huge Black Friday price cuts on beauty, from Jo Malone to Victoria Beckham

The annual Black Friday shopping event is spoiling us all weekend, with it being an ideal opportunity to bag the best beauty deals. Whether you’re stocking up on skincare, need a new hair dryer or are seeking make-up inspiration for party season, now’s your chance to get more for your money.

As The Independent’s beauty writer, I’ve trailed hundreds of beauty products this year and can tell you which I’d actually recommend. Covering everything from Dyson airwrap deals, savings on everyday items like Maybelline mascara and reductions across luxury brands like Jo Malone perfumes and Victoria Beckham lipsticks, I’ve selected the best beauty deals.

Unsure where to start with the deals which will offer the best value? I can share with you that the likes of Medik8 and Elemis offer 10 per cent discounts year-round, but these aren't always on best-sellers and by no means can they compete with the 25 and 30 per cent deals I’ve tracked down in the November sale. From glamorous Charlotte Tilbury make-up to Marc Jacobs perfumes, look no further for the Black Friday beauty deals worth getting excited about. I’ll be keeping this list updated throughout the weekend, so stay tuned for all the top deals as they land.

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There are two ways to save on Jo Malone fragrances this Black Friday, and Allbeauty's extra 10 per cent deal is my pick of the bunch. Not only has the retailer taken 15 per cent off the scent I described as having "a maturity and luxury often lacking from citrus scents" in my round-up of the best summer perfumes, but you can slash an additional 10 per cent off by using the code 'BFJM10' when you checkout, saving you nearly £30. Alternatively, Jo Malone is hosting a seriously luxe free gift promotion, where you can take home a full-size body and hand wash, a travel candle and a limited-edition stocking on all spends of £190 or more. For context, that's two of the 50ml lime basil and mandarin colognes.

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Those who are familiar with Victoria Beckham Beauty know that the ultra-luxe brand rarely hosts big reductions – so Posh Spice's Black Friday promotion isn't to be snuffed at. Beauty buffs can save 20 per cent sitewide – meaning that everything from the Augustinus Bader foundation drops to the famed kajal liners will be reduced – and, for those spending more than £100 (easily done with a brand as premium as this), you'll be able to take home a complimentary eyewear eyeshadow stick. For me, it's all about the posh lipstick: the formula is creamy but long-wearing and the colours are universally flattering, whatever shade you opt for.

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Senior shopping writer Daisy Lester was left “seriously impressed” after testing the Shark cryoglow mask for eight weeks. Its ‘blemish repair’ mode was her favourite setting, leaving her skin’s texture and appearance “significantly improved”.

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While she said “the cooling function is a quick fix for tired and puffy eyes”. The “Shark mask is pricey, but it is at the cheaper end of the scale for such devices. So, if you’re looking to invest in brighter, more radiant and even skin, I don’t think you’ll have any regrets after giving this mask a try,” wrote Daisy. And right now, you can save £50 on the LED mask or £75 with the code ‘EBSAVE10’ – it’s rare for it to be discounted, so if you’ve had this on your wishlist for a while, now’s a good time to invest.

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Taking the top spot in beauty writer Maisie Bovingdon’s review of the best Dyson airwrap alternatives. “The lightweight, versatile and multifunctional tool made drying and styling a breeze,” wrote Maisie. “Similar to the Dyson airwrap, this Shark tool uses Coanda technology, which is when the powerful airflow collects and wraps the hair around the barrel, to create a neat curl. This function worked to hold in place the section of hair being styled, preventing it from unravelling, without disrupting other set curls, which consequently created a silky-smooth, frizz-free head of curls,” she added. The hair tool has dropped to an all-time low at Amazon, making now the perfect time to take the plunge.

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In her review of Lisa Eldridge's pinpoint concealer, tester and beauty journalist, Jane Cunningham, said that it helped her achieve a “flawless complexion”. Right now, it’s 25 per cent off at Space NK. Much of Lisa’s collection is on offer at the beauty retailer, and as Jane says “it’s safe to say there is nothing she doesn’t know about make-up and its application.” When you spend £60, you’ll also receive a complimentary velvet makeup pouch.

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When it comes to Black Friday, the big designer beauty brands, such as Chanel and Dior, are always my first point of call. So, I was thrilled to see the coveted Coco mademoiselle scent reduced. With the same rose and jasmine notes as its No5 sibling, mademoiselle adds the brightness of orange and botanics, including vetiver and patchouli, to round out the sweetness. It’s a perfect year-round scent, made even more desirable thanks to this discount.

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The mascara to rival all others, Maybelline’s lash sensational sky high mascara is a tubing mascara, meaning it coats the lashes from all sides for a full and voluminous finish. It’s even more tempting with this 50 per cent off deal, and in my review of the burgundy formula, I found it left my lashes looking lengthened, volumised and defined. It didn’t leave a smudge or imprint, either, even after a full day’s wear.

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If you're considering swapping your razor for a long-lasting hair-removal solution, this IPL device could be for you. It works by using pulses of light to damage hair follicles and inhibit future growth – and it's currently reduced by more than 50 per cent. Although we haven't tested this model, beauty editor Lucy Partington was impressed with Braun's smart skin i-expert tool (a newer model than the pro 5), which made it into her guide to the best IPL devices.

Lucy praised the variety of attachments, describing how "the smaller head was great for use on the underarms, while the bigger attachment was good for larger areas, such as the legs". You'll receive the same heads with the pro 5, along with a discount of £320.

Read more: The latest Currys discount codes and deals

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Earning the title of most pigmented in my guide to the best bronzer, Milk’s matte bronzer features a handy stick formula that makes it ideal for on-the-go application. Plus, a little product goes a long way. Our tester remarked that “for travel and small luggage allowances, its strength of pigment is a definite bonus, not to mention leaving a bolder, radiant finish for parties, dinners and nighttime occasions.” With 30 per cent off, it’s a perfect pick for the onslaught of upcoming Christmas parties.

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I considered this the best transfer-proof option in my guide to the best setting sprays. I loved how the Urban Decay formula helped all of my make-up products to stick, from my foundation to my setting powder. “It’s become a staple whenever I need my make-up to stay put through long days and special occasions,” I wrote. Now, you can grab this jumbo 236ml bottle with 25 per cent off and save an extra five per cent using the code BEAUTY5.

Read more: The latest Debenhams discount codes and deals for 2025

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Dyson’s airwrap i.d. took the brand’s wrapping technology to the next level with an innovative app connection that allows users to wrap, heat, cool and release their curls at the touch of a button. Testing the device in her Dyson airwrap review, beauty writer Elena Chabo praised how the tool “will set you up for almost every styling need, halve your styling time and minimise damage to hair.” With an £80 discount on the styler right now, this is your chance to secure bouncy, sleek locks for less at Boots.

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Carolina Herrera’s scent is being paired with a spritz and a body mist in this gift set deal. Bought individually, the perfume alone would set you back at least £74.99 right now, so we think this is a quality deal at Boots. I haven’t tried out this fragrance, but with base notes of tonka bean and cocoa and top notes of almond, it sounds divine.

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Promising soft, smooth skin with a holiday-like scent, Sol de Janeiro’s Brazilian bum bum cream is one of the most popular products right now. Should you be looking to get your hands on it, it’s currently been reduced by 30 per cent, plus an extra 5 per cent off using the discount code below. Key ingredients include guaraná extract, cupuaçu butter, açaí oil and coconut oil to deliver a healthy hit of vitamins to the skin.

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If you struggle with your sleep, chances are you need to give your pre-bedtime routine a bit of TLC – and This Works's deep sleep pillow spray is the best way to do that. I've used the product for more than 10 years and it's the ultimate hack to de-stress after a taxing day. It's scented with relaxing camomile, lavender and vetivert, and you'd be forgiven for thinking you were in a spa after spritzing. Even better, it's reduced by 40 per cent for Black Friday.

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Containing six cool-toned complexion heroes to help you bronze, blush and highlight, this coveted Hourglass palette will have you covered for party season. When beauty expert Tara Breathnach tested the ambient lighting mini palette in a comparison of Hourglass and Dior's face palettes, she said, "the quality of the formula is as exceptional as ever from Hourglass". Now, you can save a rare 20 per cent on the larger palette in Liberty's Black Friday sale.

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The best bronzing drops in senior writer Daisy Lester’s guide. “Powered by peptides, fatty acids and nourishing oils such as marula, the skin-loving formula has an almost silky texture,” Daisy said. It gives an instantly bronzed look, without a hint of orange. “The drops also have impressive longevity, lasting all day without any smudging or patchiness”, she added. If you’re seeking a winter golden glow, the bronzing drops are on sale at Boots, just make sure to use code ‘EXTRA5’ for the full discount.

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The CeraVe hydrating cleanser is one of the most reliable face washes to have in your skincare arsenal, with its gentle yet effective formula. Likewise, the moisturising cream is an instant hit of hydration and a product that beauty editor Lucy Partington described as “arguably the most iconic and well-loved product” from the brand, in her CeraVe review. Together, they promise to leave you with fresh, nourished skin, and now you can do so while saving 34 per cent at Superdrug.

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This gift set from Sol de Janeiro is a masterclass in indulgent body care – and it currently has 20 per cent off. Including three items with the brand's signature cheirosa 62 scent (pistachio, vanilla and salted caramel) plus a bright canvas tote, the set will leave your skin smooth and sweet-smelling. Kate Moss has even been known to use the brand's body fermeza oil (included in this set), reportedly applying it after showering in the morning. I'll have what she's having.

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If you’re after anti-ageing benefits on a budget, The Inkey List’s bio-active ceramide moisturiser deserves a spot on your wish list. Not only is it reduced by 46 per cent right now, but in a previous review of the best anti-ageing creams, mature skin expert Sabine Wiesel told readers that the affordable moisturiser “delivers a soft-focus effect – ‘blurring’ fine lines and imperfections.” Sign me up.

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Charlotte Tilbury's Black Friday celebrations have officially kicked off, with savings across myriad fan-favourites. This set features Charlotte Tilbury’s cult favourite magic cream, along with a full-size refill for only £78.75. In her review of Charlotte Tilbury's magic cream, senior shopping writer Daisy Lester gave the formula a glowing five-star rating. After using the cream, Daisy said her "skin felt rejuvenated, glowy and softer", thanks to the oils and ingredients that flood the face with moisture.

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One of my favourite foundation formulas for a long-lasting, seamless finish, Estée Lauder’s double wear is the sort of product beauty buffs come back to time and time again – and for good reason. Dubbing it the best long-lasting formula in her guide to the best foundations for acne-prone skin, professional beauty reviewer Louise Whitbread described how the liquid product left her skin looking “smooth and spot-free for hours”, and the oil-free, matte formula kept her “usual shiny T-zone at bay”.

Read more: The latest Charlotte Tilbury discount codes and deals

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Clarins's skincare products are among those that offer the best defence against the first signs of ageing. This trio from the brand includes travel-size versions of the super restorative night cream and iconic lip comfort oil, alongside a full-size version of the super restorative day cream. When mature-skin expert Sabine Wiesel tested the best anti-ageing day creams, she wrote of the Clarins formula: "Within a few weeks of use, I noticed a renewed radiance to my skin tone (thanks to the inclusion of vitamin C) and smoother, firmer skin with continued use."

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If you’re looking to stock up on bathroom essentials, Amazon’s Black Friday sale has you covered. Rapid White’s daily whitening toothpaste took the top spot in our guide to the best. “The formula actively removes stubborn stains created by coffee, tea, red wine, and even smoking, and while my only vice from that list is a daily green tea, I certainly had enough surface stains for this toothpaste to have something to work with – and work it did,” noted beauty tester Amerley Ollennu. “I was mightily impressed by the fact that it didn’t cause any sensitivity, yet whitened so well, and at an impressive speed. Not only that, the reduction in plaque build-up I experienced added to the overall whiteness and brightness of my teeth, which made this my front runner,” she added. And right now, you can bag a bargain on the hardworking formula.

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If you struggle with frizzy, heat-damaged hair, this duo could help repair your locks. Global IndyBest editor Eva Waite-Taylor praised the No.4 bond maintenance shampoo for making her hair “much more manageable”. She also noticed that breakages were reduced after using the formula. The conditioner is “seriously hardworking”, too, making hair “less tangled” and “visibly improved” after four months of use, according to Eva.

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I’m thrilled to see this fan-favourite perfume reduced by 50 per cent for Black Friday. As I wrote in my review, if you love floral fragrance, it is the perfect way to emanate springtime freshness without being pidgeonholed to the months between March and June. The perfume lasts on the skin for about three to four hours, with a clean, warm and slightly zesty scent.

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Now that the colder months are upon us, achieving a bronzed glow naturally is nigh on impossible – and that’s where Tan-Luxe comes in. When IndyBest tester Ellie Fry reviewed the brand’s super glow hyaluronic serum, she described how her “skin looks healthier, brighter and more supple” after using it. It’s reduced by an incredible 50 per cent in Beauty Bay’s Black Friday sale, saving you more than £35.

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By far the best of Ghd’s Black Friday deals so far, this hair dryer and straightener bundle saves a generous £125. Not only was the helios my top pick for blow-drying straight hair in my guide to the best hair dryers, but the platinum+ was assistant IndyBest editor Sarah Jones’ favourite of all the ghd straighteners. Sounds like a killer pairing, if you ask me.

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When beauty expert Maisie Bovingdon tested this formula in her guide to the best full coverage foundations, she said "it feels weightless and velvet soft on the skin, while achieving an airbrushed result". Now, it comes with a discount exceeding 50 per cent, and you can use Space NK's handy shade matcher to find the perfect shade for your skin tone.

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Phlur’s latest fragrance, cashmere skin, blends creamy vanilla, soft florals, musk, ambrette and sandalwood, making it an ideal pick for the cosy season, and as a stocking filler. While we haven’t tried it ourselves just yet, when tester Ellis Cochrane sampled 23 of the brand’s scents across mists and eau de parfums, she found one reoccurring theme across the range: the mists are easy to layer, long lasting, and “pack a punch.”

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Westman Atelier is a brand I often reach for. In fact, the baby cheeks blush stick (featured in this set) is my favourite cream formula, thanks to the smooth, subtle flush of colour it gives. You'll also get a highlighter stick and the brand's skincare-infused 'liquid super loaded' formula, for a sun-kissed glow. Right now, you can save nearly 30 per cent on the luxury trio, which is perfect for Christmas gifting.

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Byoma is fast becoming a cult beauty favourite, and with generous Black Friday savings, this Byoma so hydrated barrier skincare set is even more appealing. Inside you'll find the brand's jelly cleanser, hydrating serum and moisturising gel cream, all discounted by 30 per cent off. The Independent's content editor, Helen Wilson-Beevers tested and awarded the gel cream with 4.5 stars out of 5, dubbing it “an affordable skin staple".

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Bag a smooth 30 per cent saving on this lip glowy balm right now. With options including blueberry, gummy bear, vanilla and sweet candy, the Laneige buy is IndyBest-approved and was included in our best lip balms guide. Praising it for being a “great lip gloss alternative”, writer Lois Borny said her lips "felt markedly more comfortable and smoother” after a day’s wear.

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Launched as part of Charlotte Tilbury's Christmas gifting selection, this bundle of pillow talk goodies comprises everything you'll need to create a glowy, rosy look for party season. There are 14 items included, plenty of which are IndyBest-rated. In her review, our senior shopping writer, Daisy Lester, dubbed the lip cheat pencil the best everyday lip liner. "The pencil boasts a buttery-soft tip that glides smoothly across and around your lips for a subtly enhanced finish," wrote Daisy. Meanwhile, when I reviewed Tilbury’s matte revolution lipstick, I found the “natural-looking lip colour will do away with the dull chalkiness that [foundation and setting powder] can leave in their wake and, instead, give your pout a subtle rosiness.”

Originally priced at £320 (but with an estimated worth of £430), the set has been reduced at John Lewis by 15 per cent, meaning you'll save more than £150 compared with buying the items individually.

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Voted the best hair oil overall by IndyBest testers, the Kérastase elixir ultime hair oil is a luxurious treatment that's ideal for taming frizz and making hair silky smooth, shiny and healthy. Beauty writer Vanese Maddix said in her Kérastase elixir ultime review: “I love to use it to refresh my hair when it’s feeling somewhat dull and super frizzy, and I’ve found that it also provides an instantly smooth and nourished feel. Plus, it’s jam-packed with oils from argan, camellia and marula for a truly divine smell.” Save 33 per cent in Amazon's big beauty sale.

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Save a smooth 55 per cent on this cult skincare classic right now. Eight hour cream is beloved for being a multi-tasking product. It’s suitable for everything from chapped lips to sun burn and even applying to cuticles, making the mega saving even more appealing.

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This body butter blends beauty with wellness, infusing the skin with magnesium to combat aches and pains and soothing the senses with the scent of lavender, jasmine and sandalwood. A favourite of our wellbeing editor Emilie Lavinia, she says, “As skincare products go, this is a brilliant three-in-one for sleep quality, muscle repair and skin softness. I love a product that brings more to the table and makes it easier to optimise my wellness routine and, of course, the added aromatherapy really elevated my night-time routine.” Enjoy 25 per cent off in the Black Friday weekend sales.

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Considered the best luxury face massager in our guide, the Foreo bear is one of the best microcurrent devices on the market. Now reduced by more than £95, now’s the time to make a huge saving on this tightening, toning tool. Great for circulation, stimulate your face and body with gentle microcurrent using one of our wellness editor’s favourite tools.

Lucy Smith is well-versed in the nuances of Black Friday, with several years as a shopping writer under her belt. Be it spotting genuine deals or seeking out lesser-known bargains, she knows where to turn to (and avoid) amid the chaos of promotions.

Given that it’s her job to browse beauty day in, day out, she has a good gauge on the standard prices for key industry players, such as ghd hair straighteners and premium women’s perfumes, meaning she can spot a dodgy discount from a mile off. As such, you can trust that all her selections offer genuine savings and have either been tried and tested here at The Independent or have been hand-picked from trusted, well-researched brands.

When looking for the best beauty deals, I search across a range of products at major retailers like Boots, Lookfantastic, Sephora and more. I only recommend products from trusted brands, so you can be sure you’re getting quality haircare, skincare, make-up and fragrances.

Then, to make sure these deals are really as good as they seem, I use price tracking sites like PriceRunner, PriceSpy and Camelcamelcamel to see how much an item usually costs. What you’ll find above are the best prices on offer right now.

As I track the prices of air fryers year-round, I know a good deal when I see one. But just in case, I make sure to check the price of a product across all the major retailers, from Argos to Amazon to Very. If a product is being sold for the same price at multiple stores, I'll feature the one that has better perks, like a longer warranty or free delivery.

Then, to make sure the deal is as good as it seems, I'll pop the name into a price tracking tool like PriceRunner, PriceSpy or Camelcamelcamel and look at how the price has changed over time.

This year, the Black Friday beauty deals will start on Friday 28 November, the day after Thanksgiving for our friends across the pond, as is tradition for the sales event.

The reductions will continue through the weekend until Monday, 1 December or Cyber Monday, as it’s more commonly known. However, as seasoned sales fanatics will know, the beauty discounts often land weeks before the big weekend. Now that we’re officially in the two week countdown, reductions are picking up at key retailers like Superdrug. In fact, Beauty Bay’s Black Friday sale has officially begun with up to 50 per cent off brands like Made by Mitchell and TirTir, while the Lookfantastic Black Friday deals are in full swing. In fact, offers are accumulating quicker than ever, and brands like Boots, Ghd and John Lewis – to name a few – have all kicked off their celebrations.