Talkwalker

The iPhone just gave us a masterclass on how orange is the new black when it comes to gadgets. Forget AI, tech capabilities, battery life… Is color how you stand out in 2025? I checked Talkwalker (ad) to dive deep into this launch. Here’s what every PM should take away from it: → Cameras continue to be the real “feature”. A bigger sensor. Better zoom. Night performance that reviewers can’t stop showing off. Lesson: Customers don’t buy the device. They buy the outcome. In this case: better photos. Sharper memories. More status. → Price is a story. Not a number. The Pro Max price triggered memes comparing it to rent, groceries, and luxury bags. 26% of all discussions were focused on price. And yet… people bought it anyway. Lesson: If the value narrative is strong enough, the price becomes a punchline, not a blocker. → And finally - an orange iPhone?! Even though some users expressed disappointment with the color options, this is what sparked the discussions. Lesson: When people are already used to your annual product updates, an unexpected twist can make your product interesting again. If you work in product, study this launch that has engaged over 134 million people. It’s the clearest 2025 reminder that product excellence is only half the game. The story you tell around your trade-offs is the other half. Apple knows that the cultural moment trumps features. Explore all Talkwalker-powered insights here → https://ow.ly/yfN950XteFM P.S.: My favorite iPhone color from the previous models is still black. What is yours?

Stuck on your next launch? Shake it off! In this Market Pulse, we take a look at the conversations around Taylor Swift's newest album to learn the highs, the lows, and the maybes of the launch campaign.

Get your motors running... In this Market Pulse, we take a look at the IAA and uncover what this popular car show reveals about the top trends and topics in the automotive industry.

Get your best dress on, and start strutting your stuff, as Market Pulse returns with a look at what's getting heads turning at Fashion Week. Which brands are taking the spotlight? Which designers are a cut above the rest? And what color will be big this season? It's all here, and much more...

Exciting news! 🚀 Hootsuite is teaming up with Bluesky for an exclusive webinar: Exploring Bluesky with Hootsuite: Strategy, Growth, and Authentic Engagement. Bluesky is quickly becoming the space where influence is being shaped. In this session, you’ll learn how to: ✨ Explore Bluesky with confidence 🌐 Build your brand presence and connect authentically 🚀 Turn early adoption into sustainable growth 📅 Save your spot today: https://ow.ly/ehNX50X3rwB

Knowing your audience makes your marketing work harder! You should know your - 👨👩👧👦 Demographics 💭Psychographics 💻Behaviors 🥅Motivations How? It's easie than you think. Check out our latest blog to see how Talkwalker helps you run an audience analysis, including the 4 key elements you need to include. https://ow.ly/ycHw50WXmP8

Our first-ever partnership with Snap Inc. can help you make Snap decisions 🫰😉 Snapchat Creator Insights are now in Talkwalker and Hootsuite, giving you next-level social intelligence based on public Snapchat Creator content. Snapchat has 932M+ global monthly active users and reaches over 75% of the 13-34 year old population in over 25 countries* Fuel your next big move with a complete view of insights from public Snap Creator content—all pulled from Stories, Spotlights, and more—so you can: ✅ Detect trends faster ✅ Build smarter, data-driven campaign strategies ✅ Increase audience engagement where it counts This is how we’re setting the pace in AI-powered listening with the most expansive social data set out there. Want to see what your competitors are missing? Reach out to request a free demo: https://ow.ly/uO4450WXmiS *Snap Inc. internal data Q2 2024

How can your brand benefit from social listening? With it, you can - 🔎 Uncover audience insights, 🧯 Manage crises, 📈 Get ahead of trends... In fact, we've got 14 great reasons why social listening will benefit your business. Check them out in our latest blog - https://ow.ly/teQ150WVRN9

The NFL Season Opener was packed full of drama, injury, twists, and turns. 🏈 And that's not to forget Spitgate. It's was also a way for marketers to get their heads in the game, and discover how to monitor online buzz in real time. In our latest blog, we look at the conversations that happened around the game. And identify the signals that showed the stories trending upwards, and the fans getting engaged. https://ow.ly/TvZY50WVj7P

Say hello to seamless influencer collaboration 👋 We’ve partnered with Upfluence to kick your influencer marketing up a notch (or two). It’s now easier than ever to manage influencer campaigns from start to finish — all in one place. 👉 Find, organize and compensate creators 👉 Track & analyze your influencer campaigns 👉 Streamline content production 👉 Send UGC directly into Hootsuite — no downloads, no disruptions! Even better? You can amplify creator content across social channels with a single click, boosting reach, engagement, and ROI. This partnership is already powering more connected, scalable campaigns that drive real impact for our customers, and it can do the same for you. Ready to power up your influencer strategy? Get in touch and we’ll show you how. Get a free demo to learn how: https://ow.ly/oq3s50WTGNt