Our mission
At Mashable, we prioritize building transparency and trust with our audience through our content. What follows below outlines Mashable’s editorial mission, the principles guiding our product evaluations, and our commitment to open business practices.
Editorial principles
Embracing innovation
Telling stories about technology and capturing the advancements in ever-changing digital spaces has always been a cornerstone of our coverage. Technology is a catalyst for human progress, from the first invention of tools all the way up to the smartphones and self-driving cars of today. We continually seek out new innovations to feature on our pages, exploring how tech – from phones to AI and beyond – impacts our lives, all while we hold Big Tech accountable when that progress comes at a cost.
Addressing challenges
We recognize that technology can also have detrimental effects, and that advancements can at times mean progress for some while leaving out others. Our goal is to keep our audience informed by questioning assumptions, addressing important topics, and highlighting issues that may otherwise go unnoticed. We encourage you to share insights with us in our comments and to share your experiences with the tech we highlight on our platforms.
Cutting through the noise
In a world saturated with information, Mashable serves as a trusted source for the most significant stories about innovation. We report on the changing digital landscape to highlight what matters, what’s trending, and how it affects you in your daily life. If you have a question about something on the internet, we want to be your most reliable answer.
Commitment to integrity
Fairness and accuracy are central to our storytelling. We maintain editorial independence from advertisers and the companies whose products we review. We strive for balanced coverage, seek diverse perspectives, disclose any conflicts of interest, correct mistakes, and welcome feedback from our readers.
Product evaluation process
Our dedicated global team of writers and editors rigorously tests hundreds of products annually to identify the best recommendations, spending time at home and at work with those products during their period of evaluation. We study the nuances of products to assess how they’ll integrate into the daily lives of our readers. We only feature products that truly deserve your attention, prioritizing innovation and problem-solving capabilities over technical specifications. Our aim is to help you navigate the marketplace, highlighting standout products worth your investment.
Affiliate links and transparency
When you click on a product link on our site and make a purchase from a retailer, we may receive affiliate commissions. Any revenue that is a result from an affiliate link click directly supports our work without influencing our product selection or coverage.
How we cover deals
When covering deals during big sales like Prime Day and Black Friday, as well as during our day-to-day coverage, we take great pride in our ability to assess the worthiness of a deal and to help our readers save money. You can read even more about how we cover deals in this dedicated explainer.
Our corrections policy
Mashable makes every effort to correct errors. Grammar, spelling, and style errors will be corrected in the text. If the error is factual, the correction will include an editor’s acknowledgement.
Our policy on AI
Our Key Principles and Guardrails:
Human-centric content: All published content must be factual, original, and edited by a human, whether created solely by a human or with AI assistance.
Transparency and disclosure: If any content features text or images originating from AI tools, clear disclosures will be included.
Author and creator credit: Authors and creators are always credited for their work.
Training and standards: Staff receive training on processes that prioritize accurate sourcing and meet editorial standards when using AI tools.
Legal context: Disclosure of ongoing legal actions (e.g., lawsuits against OpenAI regarding copyright infringement) will be included in relevant coverage.
Evolution and updates: This policy will be updated as AI technology evolves and new uses are explored.
We won’t use AI for:
Original writing, reporting, or editing: All stories, reviews, advice, and recommendations must be human-written, reported, and edited. Generative AI is not to be used for creating content.
Product testing or recommendations: AI tools are not to be employed in the hands-on testing of products or in generating product recommendations and ratings. All reviews are performed by human experts.
Photos or videos: Staff photographers and videographers or editorial teams capture images and videos. Third-party images/videos are credited. (Experimentation with generative AI for conceptual illustrations may be explored with disclosure.)
We may use AI tools (with human oversight) for:
Testing and evaluating AI Products for review.
Transcription and note-taking: AI can assist with these tasks.
Streamlining information and large data sets: AI tools may be used for efficient data processing.
Brainstorming: AI can aid in generating potential story, art, and video ideas.
Finding sources: AI tools can be used to assist in source identification.
Suggesting alternative story packaging: AI can help in exploring different content presentation approaches.
Data gathering (historical/limited use): In specific, limited cases (e.g., gathering speed, pricing, and availability from proprietary databases), AI assists may have been used, with human review, fact-checking, and subject matter expertise added. Such instances require clear disclosure.
This policy applies to work produced by the editorial team; content from external advertising partners is not subject to these editorial policies.