Apple Event 2025 live blog: Every 'awe-dropping' announcement, including iPhone Air
Apple's big iPhone reveal is upon us.
One of the biggest days of the annual tech calendar, the Apple Event for 2025 — the tagline is "Awe Dropping" — lifted the veil on the much-anticipated iPhone 17 line, new Apple Watches, the AirPods Pro 3, and the iOS 26 release date.
The big show kicked off at 10 a.m. PT on Tuesday, Sept. 9, and you can watch a recording of the livestream at Apple's website and YouTube.
We've been updating this live blog all day, providing real-time updates on the biggest news from the event. So, grab a sleeve of cookies, a caffeinated beverage of your choice, and dive into the iPhone world with us.
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Apple’s "Awe Dropping" showcase kicks off Sept. 9 at 10 a.m. PT / 1 p.m. ET live from Apple Park in Cupertino, California.
You can watch it straight from Apple's website, the Apple TV app, or Apple’s official YouTube channel. Both Apple’s site and YouTube let you set a reminder so you don’t miss the kickoff and host a recording after the show wraps.
Apple is expected to unveil the full iPhone 17 lineup at today’s event, with preorders likely opening this Friday, Sept. 12.
At the annual fall Apple Event 2025, Apple released a bunch of new devices and accessories. Here are all the new Apple products announced at the event:
iPhone Air
iPhone 17
iPhone 17 Pro
iPhone 17 Pro Max
AirPods Pro 3
Apple Watch SE 3
Apple Watch Series 11
Apple Watch Ultra 3
Apple also released a new magnetic Crossbody Strap, a MagSafe Battery pack for the iPhone Air, and a variety of new cases for the iPhone 17 line.