Elevar vs. JavaScript vs. parsel vs. Remarkety Comparison Chart

Elevar empowers Shopify brands using Google Analytics & Google Tag Manager to scale faster. How? With a trustworthy data layer, visual analytics, tag error monitoring, and now server side tagging with Facebook Conversion API. Before you can analyze and optimize, you need a solid data foundation in place. Elevar turns complex implementations – like a data layer or FB Conversion API setup – into simple 1-click implementations. Stuck viewing the same basic reports in Google Analytics, but yearning for more meaningful insights to improve your conversion rate? Our Chrome Extension allows non-technical users to point-and-click their way to add custom user behavior event tracking. You can then analyze this data in Elevar or Google Analytics. Need your marketing pixels (aka tags) to just “work” with proper attribution? Broken or inaccurate conversion data is expensive.

Parsel is a BSD-licensed Python library to extract and remove data from HTML and XML using XPath and CSS selectors, optionally combined with regular expressions. Create a selector object for the HTML or XML text that you want to parse. Then use CSS or XPath expressions to select elements. CSS is a language for applying styles to HTML documents. It defines selectors to associate those styles with specific HTML elements. XPath is a language for selecting nodes in XML documents, which can also be used with HTML. You can use either CSS or XPath. CSS is usually more readable, but some things can only be done with XPath. Being built atop lxml, parsel selectors support some EXSLT extensions and come with pre-registered namespaces to use in XPath expressions. Parsel selectors allow you to chain selectors, so most of the time you can just select by class using CSS and then switch to XPath when needed.