Updates to Gambling and games policy (August 2022)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On September 12, 2022, the Google Ads Gambling and games policy ad platform serving eligibility will be updated to permit gambling to be served on additional platforms. For specific eligibility requirements, applicable locations and additional restrictions refer to the relevant Help Center of each Ad Platform.  

Advertisers must apply for certification. The Google Ads Gambling and games policy page will be updated when the change goes into effect.

(Posted August 2022)

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