About Sales Assistant on Google Search

Important: Sales Assistant is currently available in select regions, including US, Canada, Australia, and India.

Sales Assistant is an AI-powered conversational tool on your brand profile. It's like a virtual sales associate that can chat with customers and answer questions about products. Sales Assistant is powered by Google's Gemini family of Large Language Models (LLMs). It can understand and respond to complex questions in a natural and conversational way.

Understand the benefits of Sales Assistant

  • Provide a personalized experience: Sales Assistant can learn customer’s preferences and customize its responses.
  • Boost sales: When Sales Assistant connects customers with the right products, it can lead to increased sales and conversions.

Understand how Sales Assistant works

Important: There’s currently no way to opt out of this feature.

If you have a verified Google Merchant Center account with eligible products, Sales Assistant might show on your brand profile. To answer customer questions, Sales Assistant uses the product info in your Merchant Center account. The more detailed your product info, the better Sales Assistant can help your customers.

Give feedback on Sales Assistant

You can provide feedback on Sales Assistant's performance when you select Thumbs up or Thumbs down in the chat. This helps Google improve the feature for everyone.

Need more help?

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