Contact us about issues related to your Customer Match segments

To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:

• New audience reporting: Go to Audiences within the Campaigns menu for detailed reporting about audience demographics, segments, and exclusions. You can also easily manage your audiences from this report page. Learn more About Audience reporting.
• New terms: We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the Updates to Audience terms and phrases.
• New advertising policies: We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the Updates to Audience terms and phrases.
  • User feedback
  • Prevalence or severity of abuse
  • Repeated violations of the Customer Match policy
  Access may be removed to Customer Match for any advertiser, including those with only partial access. Losing access to Customer Match under this policy won’t impact the advertiser’s ability to serve or personalize ads. Learn more about Personalized advertising.