Sponsorship and athlete management is one of the most interesting, complex and unique topics to be discussed at TrailCon. How does one attain sponsorship? What are brands looking for? What are athletes looking for? Simultaneously, trail running teams are becoming much more professionalized, building support structures around their athletes in new and interesting ways.

In this panel, Jonathan Levitt will moderate the massively talented Paul Neutzner, (On), Coree Woltering (Merrell), Max Joliffe (SATISFY) and Julia Grosserhode (Terrex) for insights into brand/athlete collaboration and where, if done well, everyone wins.