It is no secret that trail and ultra running are experiencing explosive growth, not only in North America, but across the globe. In State of the Trail Market, attendees will learn about contemporary metrics of both trail events and the associated customer.

David Callahan and Rob Goyen, both of UltraSignup, will lead a discussion with Steve Holmberg. As the go to platform for trail running events, and one that sees data from hundreds of thousands of event registrations, UltraSignup representatives will share insights into the granular data that speak to where our sport is at. You’ll then hear from Steve Holmberg, founder of Insight Accelerator, a consumer research and strategy agency helping sports and outdoor brands turn insights into action.

If you are curious about insights into the sport, and where trail running might be headed, this is a panel that you cannot miss.