2025 TrailCon Title Sponsor
About On:
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and Li
On is present in more than 60 countries globally and engages with a digital community on www.on.com.
Official Operational Supplier of TrailCon 2025
Strike Visuals is your trusted partner for high-impact, custom-branded displays designed for indoor and outdoor event activations. With over a decade of experience, we pride ourselves on delivering premium quality products backed by a lifetime warranty on all hardware. Our in-house design team offers free artwork services, and our fast production times ensure you’re always event-ready. Built with durability and visual appeal in mind, Strike Visuals helps brands stand out and make a lasting impression. Contact matt@strikenow.com, 303-242-6444, to make your next event easy!
2025 TrailCon Awards
TrailCon Awards presented by Nike and All Conditions Gear
Founded in 1989, All Conditions Gear (ACG) is Nike’s outdoor sport sub-brand that provides high-performance gear for extreme environments. With a rich heritage, iconic design aesthetics, and cutting-edge functional innovations, ACG continually serves, supports, and inspires outdoor enthusiasts. The brand name “All Conditions Gear” reflects its commitment to delivering uncompromising products for all conditions.
TrailCon Stage Sponsor
Precision Fuel & Hydration exists to help endurance athletes perform at their very best by nailing their race nutrition. They work closely with some of the greatest trail runners in the world individualizing their fueling plans and providing best-in-class products to hit their carb, fluid and sodium numbers.
Broken Arrow Stage Sponsor
Science First. Neversecond™. We help passionate athletes unlock their potential through optimized nutrition. We make science-driven certified products, educate athletes and help people exceed their goals.
2025 TrailCon Key Sponsors
Beginning with harnesses in 1991 and moving into apparel in 1998, the single-minded application of designing the lightest, best performing, highest quality products lead a revolution in performance outdoor equipment. Function is our primary initiative. Designs are streamlined, architectural & enduring. In-house manufacturing facilities allow the development of radical shifts in construction technologies and many Arc’teryx developed construction innovations are now perceived as standard. Materials are created and customized in combination with our long standing fabric partners. The future holds unknown horizons. What began as an innovation company remains an innovation company. Evolution in action.
Running is more than just a hobby—it’s our passion. We eat, breathe and stretch for the run. And we find running brings us closer together as a group than any team-building exercise could. On the road of life, it’s always better to travel in packs.
In 2009, UltraSignup was founded on a simple, yet uncharted, idea: to seamlessly bring together event registration and live results onto one platform for participants to easily access, enjoy, and be inspired by.
This idea has created a massive database of results, while also setting the foundation for how athletes and race directors analyze the competition in real time. UltraSignup has catapulted into the fastest growing full-service race management company in North America, providing all the essential components for premiere trail races. UltraSignup’s unique layout makes race registration easy, and UltraSignup’s integrated timing software allows participants to receive real time race results once they’ve crossed the finish line.
UltraSignup has bridged the rigor of event organizing with the innovative software to create the ultimate race-management experience. We believe that integrated and high quality technology will lead to a more efficient race management experience, which allows the event directors to focus on what matters: the runners! Thank you for being a part of our journey as we propel trail running and endurance adventure into the future.
Family-owned and values-led, KEEN has been making original footwear for life outside and using its business to do good for over 20 years. Now KEEN trail DNA and Consciously Created innovation is striding into trail running with shoes that are built better for feet, the planet, and longer, funner runs.
QUALITY. FIT. INNOVATION.
For over 100 years, LOWA has been the premium footwear choice among hikers, backpackers, and mountaineers. Now it’s time to speed things up.
That signature quality, comfort, and fit found in LOWA hiking boots is now available in trail running shoes.
The ATR collection sports a range of trail shoes for all runners – ultra lightweight models with supercritical foam for speedy races, versatile all-rounders with Vibram Megagrip outsoles and carbon-reinforced rebound plates for technical terrain and middle-distance runs, and highly cushioned models for ultra runners. Whatever your style, you can rely on proven LOWA quality and performance on the trail, whether you’re running, speed hiking, or just enjoying the view.
Alpenglow Sports is an original California Mountain Shop that has been providing locals and visitors with inspiration, local knowledge and the best gear to enjoy the great outdoors since 1973. Based in Tahoe City, we take pride in being community, socially and environmentally responsible to ensure Lake Tahoe stays one of the best places to play, visit, and live in California.
Freetrail is a global community and media platform dedicated to the transformative sport of trail running. Founded by professional ultrarunner Dylan Bowman and his team, Freetrail aims to inspire, educate, and connect trail runners of all levels through storytelling, training resources, and shared experiences.
NTCA’s mission is to collaborate with regional stakeholders to promote responsible tourism, support local businesses, and enhance the quality of life for residents. Their vision encompasses a distinctive, thriving destination with a sustained economy that benefits residents, businesses, and visitors.
2025 TrailCon Supporting Partners
The Western States Endurance Run, known commonly as the Western States 100 or Western States, is a 100.2-mile (161 km) ultramarathon that takes place on California’s Sierra Nevada Mountains trails each year on the last full weekend of June. Western States is one of the most competitive ultramarathons in the United States, and is administered by the nonprofit Western States Endurance Run Foundation.
The Western States 100 is one of the five 100-mile races that comprise the Grand Slam of Ultrarunning, which also includes the Old Dominion 100 in Virginia, the Vermont 100 Mile Endurance Run, the Wasatch Front 100 Mile Endurance Run in Utah, and the Leadville Trail 100 in Colorado. One of the more prestigious ultramarathons in the world, it is a qualifier for the UTMB World Series, although the UTMB organization has a major competing race in the same area with a similar course, called “Canyons Endurance Runs by UTMB”.
On June 19-22, 2025, elite and recreational participants will experience an unforgettable trail running experience “where the mountains meet the sky.” Each distance celebrates the beauty of Lake Tahoe, the Jewel of the Sierra Nevada.
Designed in the vein of classic European Skyraces, the Broken Arrow Skyrace represents a unique style of mountain running characterized by off-trail scrambling on steep terrain and featuring massive amounts of vertical gain and loss…at altitude….with exposure, hand lines, a ladder, and dramatic (up to 40 degrees) snow slopes thrown in for good measure!
The Broken Arrow Skyrace features nine distances: a 46k, 23k, 18k, Vertical K, 11k, Triple Crown (the Ascent/23k/46k), the Iron Crown (IFC/23k/46k), the Iron Face Challenge, and a kids race. These races are unique in California as most of the terrain is above the tree line. Runners are treated to spectacular views of Lake Tahoe’s emerald-blue waters and Palisade Tahoe’s unmistakable high-alpine terrain.
Elite and recreational participants run and then celebrate together with first-class food, craft beer, music, seminars, films, and fun activities for the whole family.
Palisades Tahoe is the largest ski resort in the Lake Tahoe region, boasting 6,000 skiable acres across two mountains. Formerly Squaw Valley Alpine Meadows, the more than 70-year-old resort celebrates a rich history as the host of the 1960 Winter Olympics, the Spring Skiing Capital, and home mountain to dozens of Olympic and World Cup athletes across multiple snow sports. With an average annual snowfall of 400 inches, Palisades Tahoe frequently operates the longest ski and snowboard season in Lake Tahoe. The Village at Palisades Tahoe offers year-round events and over 50 bars, restaurants and boutiques, many of which are locally owned and operated.