Rich Scully

Rich leads the North American Events strategy for Warner Bros. Discovery’s Sporting Events Division – also including MEA & APAC regions. Within sports, Rich & the team actively invest in certain sporting landscapes that are taking upwards trajectory in all areas of growth. Trail & Outdoor Running being one of the sports right at the forefront. With increased viewership data, brand marketing, tourism & destination interest and sporting development all leading towards positive growth – the future roadmap for Trail is very strong and WBD want to play their part in raising its’ profile. With a vast sports marketing background across Formula 1, Tennis, Football, Cycling & Golf, Rich has experience in activating strategies across commercial, operational & marketing in what grows a sport and how all stakeholders of that sport, most including the fan & customer, can benefit.