#!/bin/bash
for file in sample_00*
do
replace_name=$(echo $file | sed "s/sample/130906_Hiseq3A_l3_017_Dr_Nishikawa_AAGGTACA_L003_R1/g" | cat )
mv $file $replace_name
done
reference : How to rename multiple files in single command or script in Unix?How to rename multiple files in single command or script in Unix?