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I’ve been working with Google Search Console verification across many clients, and I’ve noticed some interesting trends when it comes to indexing speed, SEO rankings, and overall site performance.

Specifically, I’ve seen cases where websites that were only verified using HTTPS had indexing issues and struggled to rank for months. However, after switching to domain-level verification, the rankings started improving significantly faster.

From what I understand, domain-level verification allows Google to see all versions of your site (HTTP, HTTPS, www, non-www), making it easier to crawl and index everything properly.

See Below:

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For this website, it was originally verified with HTTPS:// in the property name and when we added the .com property - the site indexing and rankings dramatically picked up within a week.

Additionally, I’ve noticed that having multiple verification profiles (e.g., both HTTPS and domain-level) might create duplication issues that slow down the indexing process. While I don’t have hard data on this, I suspect that Google prefers a single verification method to avoid confusion.

Have you noticed any difference in indexing speed or rankings based on your Google Search Console verification method?

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Not directly, but it can have an impact.

Verifying a website in Search Console has no direct bearing on indexing or search performance. Verifying your site and then submitting sitemaps and pages for crawling/indexing can speed the whole process up, but that's it. Search Console can also identify problems you might be having with getting pages indexed and show you real-world data on CWV performance.

A domain property in Search Console will show you indexing status and performance data for all URL variants and can help ensure that you've got URL format consistency across the site. Just creating a prefix property means you can miss out on whether http/https or www/non-www URL variants are also being indexed and causing issues. You'd also be missing out on performance data for any prefixes that you have not verified.

However, if you're enforcing URL structure correctly then you won't see an overall performance difference between the two.

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