Make Domains Even Stickier While Driving More Revenue.
WP Cloud delivers a fully managed cloud platform continuously optimized for speed, security, availability, and scale. Partnering with WP Cloud gives your registrants the safest, fastest path to launching their WordPress site, right from the moment they buy a domain.
WP Cloud has outperformed our old platform in terms of revenue handily.
– Owen Borseth, CTO at Porkbun
Increase your share of wallet
Your customers are going to build a website after buying a domain. WP Cloud helps you capture that next step—WordPress hosting—without the overhead of managing infrastructure. More value per customer, with no added complexity.
A complete WordPress experience without the hassle
You stay focused on domains and growth. WP Cloud will handle the rest:
Global CDN and caching
Fast, secure infrastructure
Seamless WordPress provisioning
Hands-off updates and failover
It’s WordPress-as-a-Service, fully managed and production-ready.
White labeling: seamless brand experience
Keep your customers within your ecosystem from domain purchase to website launch with fully customizable hosting solutions that maintain complete brand consistency.
Higher website launch success
Connecting domains to WordPress instantly increases the likelihood your customers build something great with the domain they just bought. That makes domains more valuable and stickier long term.
Why do registrars choose WP Cloud?
Increase your margins
Monitor and adjust your pricing strategies freely. No other cloud platform reduces your costs and your resource investment at the same time.
Best WordPress hosting
WP Cloud powered hosts are renowned for delivering enterprise-grade WordPress performance, with proven infrastructure that scales automatically and powers millions of sites including WordPress.com itself.
Grow share-of-wallet
Capture a larger share of your customers’ spending.
Create clear upgrade paths
Give your sales team the tools to oversee traffic and resource thresholds, enabling swift upgrades.
Spend more time managing the experience, not the infrastructure.
Our CAPEX is lower, our cost-to-serve is lower, and our retention rates are higher.
Vik Patel
General Manager of Pressable
It’s rewarding for our Happiness Engineers to focus on customer success rather than technical disruptions.
Andrew Spittle
Head of Customer Support at Automattic
Start growing your profits today
There are zero upfront costs with WP Cloud. Our bespoke “pay for what you use” model means the only investment you need to make is adding WP Cloud to your offerings.
Every WP Cloud plan includes:
Real-time failover
Managed performance
Managed security
True WordPress-first management
Staging and cloning
And each plan can be customized by:
Power (PHP workers + CPUs)
Storage (GB)
Bursting (up to 110 PHP & CPUs)
Ready to grow your revenue and give your clients the best WordPress experience possible?
How does a domain registrar compete with established hosting providers?
Domain registrars face significant challenges competing with established hosting providers, but there are several viable strategies:
Competitive Advantages for Domain Registrars
Pricing leverage: Use domain margins to subsidize hosting prices – offer hosting at break-even or small loss to gain market share
Bundle convenience: One-stop shopping appeals to small businesses who want simplified vendor management
Customer trust: Existing domain customers already trust your brand for critical services
Renewal timing: Natural upselling opportunities during annual domain renewals
Strategic Approaches
Target underserved segments:
Small businesses intimidated by technical hosting providers
WordPress beginners who need simple solutions
Price-sensitive customers willing to trade features for cost
White-label established infrastructure: Partner with proven platforms like WP Cloud instead of building from scratch. This approach makes strategic sense because:
Faster time to market: Launch hosting services in weeks instead of years
Proven reliability: Leverage infrastructure already powering WordPress.com and major hosts
Lower capital investment: Avoid massive upfront infrastructure costs
Focus on strengths: Spend resources on customer acquisition and support rather than server management
Competitive performance: Offer enterprise-grade hosting without enterprise development costs
Risk mitigation: Reduce technical risks that could damage your domain business reputation
Focus on simplicity: Established hosts often over-complicate offerings – compete on ease of use rather than features
Leverage domain expertise: Offer superior domain management integration, DNS tools, and email services
Common Mistakes to Avoid
Some domain registrars fail at hosting because they:
Underestimate support requirements
Compete on features rather than simplicity
Don’t invest enough in infrastructure reliability
Try to build everything in-house instead of partnering
Realistic Assessment
Domain registrars typically won’t beat established providers on performance or advanced features through in-house development. Success comes from offering qualiuty hosting with superior convenience, pricing, or customer experience for specific market segments – which white-labeling makes much more achievable.
The key is accepting you’re not trying to serve everyone – just the customers who value what you uniquely offer over pure hosting performance.
What percentage of domain customers purchase hosting?
Domain-to-Hosting Conversion Rates
Domain registrars offering hosting: 15-35% of domain customers also purchase hosting
Pure domain registrars: 5-15% conversion when they add hosting services
Hosting companies selling domains: 60-80% of hosting customers also buy domains
