About
Aberdeen
Illuminate, Inspire, Ignite
Who We Are
Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis (SWZD), illuminates B2B market realities through unbiased, credible research to inspire critical thinking and ignite data driven business actions — among end-users and vendors alike.
Prior to being acquired by Spiceworks Ziff Davis in 2020, Aberdeen spent over three decades conducting primary research with industry practitioners. The resulting content continues to be used by hundreds of thousands of business professionals to drive smarter decision-making and improve business strategies.
Combined with SWZD’s intent-backed, full-funnel marketing solutions and B2B technology focused research team, Aberdeen now lends their practice area specific expertise to help hundreds of tech brands segment their customers, understand their competition, tailor their marketing strategy, and launch new products.
What We Do
Aberdeen analysts derive fact-based, vendor-neutral insights from a proprietary analytical framework, which identifies Best-in-Class organizations, strategies, and highlights key performance benchmarks.
Enterprise Software, Supply Chain, and Finance
Reveals insights into enterprise resource planning (ERP), end-to-end supply chain, procurement, supply management, and finance
Cybersecurity, IT Governance, Risk Management, and Compliance (GRC)
Connects technical capabilities and processes with quantifiable business value to bridge the gap between technical and economic buyers
Contact Center and Customer Experience (CX) Management
Helps CX, Customer Care, Contact Center, Marketing, Operations, Customer Service, and IT executives with insights needed to boost customer satisfaction and achieve long-term profitability
IT Infrastructure
Demystifies the rapidly transforming dynamics of how organizations build, manage, monitor, and optimize their IT, application, and cloud infrastructures
People and Organizational Effectiveness
Explores where data meets people — highlighting the intersections of information technology and talent acquisition, talent management, total rewards, and organization effectiveness
Manufacturing and Engineering
Pinpoints intersection of business processes and emerging technologies, as well as the data systems companies have in place to streamline operations and make informed decisions
Analytics and Data Management
Demonstrates the value of tools and processes used to analyze data and discover actionable insights to make better, more data-driven business decisions
Featured Case Study
How Aberdeen Strategy & Research delivered data-driven research to help Verint establish top market positioning, thought leadership, and generate leads…