If your Meta leads feel cheap (or just… bad), this is why. In this clip, Daniel Shepherd, our Paid Social Strategy Lead, shows the move that helped one of our client, Solvable, boost ROAS by 19 percent and increase revenue per conversion by 17 percent. The secret ingredient: 𝗩𝗮𝗹𝘂𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻. Most advertisers tell Meta “get me the most leads.” Daniel shows why telling Meta “get me the 𝘣𝘦𝘴𝘵 leads” changes everything. Watch the quick breakdown and see the full Meta case study here👇 🔗 https://lnkd.in/gaTFv5md
Adquadrant
Advertising Services
Irvine, California 23,549 followers
Creative-first. Measurement-led. AI-enabled.
About us
Adquadrant offers performance-driven, AI-powered growth for challenger brands that move fast, think creator-first, and scale with precision. In a world where channels change overnight and attention is fragmented, profitable growth takes more than just paid ads. We bring a unified system that fuses AI, media, creative, and commerce tech — so brands scale smarter, not just louder. We call it Adaptive Growth — a futureproof approach designed for today’s creator economy and tomorrow’s AI-native landscape.
- Website
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http://www.adquadrant.com
External link for Adquadrant
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Irvine, California
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Media Buying, Lead Generation, Online Marketing, Managing Paid Media, Direct Response, Creative Support, Mobile App Installs, Social Media Marketing, Facebook Advertising, Twitter Advertising, E-commerce, Search Engine Marketing, E-mail Marketing, Conversion Rate Optimization, Customer Acqusition, Data Analysis, and Creative Production
Locations
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Primary
Get directions
5319 University Dr
Irvine, California 92612, US
Employees at Adquadrant
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Madan Bharadwaj
Marketing Measurement Expert & Entrepreneur
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Jeremy Fenderson ⚡️
Using AI to scale consumer brands from $10M to $250M in revenue profitably
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Rebecca Biggers
Marketing & Brand Leader | Blending Storytelling + Data Strategy to Drive Authentic Growth
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Joseph Sunder
Growth Marketer | Strategist | Brand Builder
Updates
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Case Study Feature: TELETIES × Adquadrant × Meta Scaling creative is tough when your audience evolves daily. TELETIES solved it by pairing their fast-growing brand with Meta’s 𝗽𝗲𝗿𝘀𝗼𝗻𝗮-𝗯𝗮𝘀𝗲𝗱 𝘁𝗲𝘅𝘁 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻. The impact: ✅ More efficient CPAs ✅ Higher CTRs ✅ Personalized messaging for every shopper segment TELETIES now delivers the right message to the right customer, automatically. Read the full case study feature on Meta: https://lnkd.in/gzHNGjET
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📣 If you’re gearing up for BFCM and want to scale video testing without burning hours, this is your shortcut. We just launched the 𝗨𝗚𝗖 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 𝗣𝗿𝗼 Tool. This a custom GPT designed to help you create high-converting TikTok scripts 𝘸𝘢𝘺 faster. This tool helps you: ✅ Turn product features into story-driven videos ✅ Build UGC concepts that feel real, not forced ✅ Match tone + pacing to your audience ✅ Write hooks that stop the scroll The script framework behind it already helped generate $105K+ in GMV in a single month for one brand. Start using it now: https://lnkd.in/d5MSdzkt
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Proud moment for our team. 🙌 Our CEO, Warren Jolly, co-authored a new TikTok for Business article on modern measurement with Matthew Barbarasch, SMB NA Marketing Science Lead at TikTok. The piece explores how brands can go beyond last-click attribution by combining direct customer insight with privacy-safe tools like Fospha’s Bayesian MMM to uncover the 𝘳𝘦𝘢𝘭 impact of upper-funnel campaigns. And one brand uncovered $3.3M in hidden revenue after making the switch. Smart measurement isn’t just about tracking, it’s about seeing the full picture. Read the full piece 👉 https://lnkd.in/euRn5S4e
Most measurement models are lying to you. Here’s the simple fix that uncovered $3.3M in hidden revenue. For years, marketers have relied on legacy models like last-click or MTA, tools built for a world where every click was traceable. This world was always flawed but it's now completely unrecognizable. The modern customer journey is messy. Someone sees your product in a TikTok video, hears about it from a friend, and only buys weeks later. Traditional attribution misses all of that. In a new piece I co-authored with Matthew Barbarasch, SMB NA Marketing Science Lead at TikTok, we explored how pairing direct customer feedback with modern, privacy-safe measurement tools - like Fospha's full-funnel Bayesian MMM - gives brands a truer view of what’s driving performance. One brand uncovered $3.3M in hidden revenue after switching from MTA to Fospha, revealing the real impact of TikTok’s upper-funnel campaigns that click-based attribution had completely missed. When you start listening to the customer, not the cookie… Your measurement gets smarter. Your creative gets sharper. And your marketing starts working harder than ever. Click the link in the comments to read the full piece.👇
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Remote life has its perks... But when this crew gets together, it’s a reminder of what makes Adquadrant special - smart, kind humans building something bigger than themselves. Here's a look back to one of our rare (and very treasured) IRL moments from our AQ Summit. A great reminder that behind every remote workspace is a team grounded in connection, collaboration, and culture. 🤝
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"There are three layers to creative: planning, production, and optimization. AI is reshaping all of them.” - Warren Jolly This clip gets to the heart of where creative strategy is heading. 👉 Planning is getting automated 👉 Production is getting faster 👉 Measurement is getting smarter That doesn’t mean humans are out. It means we get to focus on what actually matters: audience insight, emotional hooks, and testing ideas that scale. At Adquadrant, we’re building systems that let machines handle the volume so strategists can focus on the signal.
Creative isn’t just about ideas anymore. It’s becoming a system. One built on planning, production, and optimization working together in real time. This is why the human role in that system is shifting: AI is taking over the execution layer, freeing people to focus on story, narrative, and emotional resonance. The teams who embrace that balance (human insight plus machine precision) will define the next era of performance creative.
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We don’t take client feedback lightly. Huge thanks to Jason Wang from Renu Therapy for the kind words after nearly 3 years working together. 🙏
This isn’t your average client shoutout. Big thanks to Jason Wang from Renu Therapy for the kind words. 👏 We worked together for nearly 3 years at Adquadrant, and hearing this means a lot, especially from someone who's scaled multiple 8-figure brands. The game’s changed. AI’s everywhere. But trust, consistency, and results still matter most. Appreciate you, Jason.
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📣 New Case Study Alert: Solvable x Adquadrant x Meta We’re excited to share how Solvable partnered with Adquadrant to boost performance using Meta’s Value Optimization feature. By shifting the campaign focus from lead volume to lead value, we achieved: ✅ +19% increase in ROAS (0.99 → 1.18) ✅ +17% increase in average purchase value ✅ –7.3% decrease in cost per click This campaign proves that smarter objectives lead to smarter growth. Check out the full case study to see how Value Optimization and adaptive creative strategy helped Solvable scale profitably: https://lnkd.in/gaTFv5md
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We just released a new Adquadrant Playbook: “5 Strategies to Win in AI-Native Commerce.” Visit our co-founder, Arjun Jolly's, post to get access to it. 👇
More brands should be talking about this! AI discovery has literally changed the game and most ecommerce teams are not strategizing for it properly. Between ChatGPT Atlas, Perplexity, and Google’s AI Overviews, your website isn’t the only place where discovery is happening anymore. It’s happening inside the AI interface. The data shows that… One brand saw 23x higher conversions from AI search vs. traditional. Traffic from AI tools to retail sites is up 1,200% in the last 8 months. We break this down all in a new playbook on: “5 Strategies to Win in AI-Native Commerce.” It covers: ✔︎ How to make your product pages AI-visible ✔︎ Why schema and structured data are now mission critical ✔︎ How to rank in ChatGPT, Gemini, and Claude ✔︎ What digital PR has to do with AI search results ✔︎ A full 90-day roadmap to move fast Want a copy? Drop “Atlas” in the comments. 👇 I'll send it over.
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Proud to welcome our newest teammates driving the next phase of Adquadrant’s growth. 👏
We’re building what comes after the agency. That’s the momentum driving Adquadrant right now. We’re building the modern growth partner where AI, creative, and accountable performance operate as one system. That vision takes people who think differently. People who blend experience with curiosity and data with imagination. I’m excited to welcome six incredible new hires who embody exactly that: Alec Rattner – Senior Client Partner eCommerce and marketplace experience from TikTok and Nordstrom. Ellie Deardorff – Creator Partner Manager Builder of creator partnerships and social strategy. Deborah Katz – VP, Marketing Strategy 15+ years leading brand portfolios at Fortune 500 scale. Ashley Garrett – Senior Media Strategist, Paid Social Paid social expert with a creator’s mindset. Ellie Galinas – Senior Manager, Creator Marketplace Leader in influencer strategy and campaign execution for top consumer brands. Saad Qureshi – Senior Marketing Manager Storyteller and strategist focused on growing audiences through content that connects. Each person strengthens the foundation of what we’re building, a new kind of partner built for the next era of marketing. Here’s to the next chapter and to a team defining what growth looks like next.