It’s the holidays, and you may be feeling *overwhelmed* from both a personal and work perspective. Holiday shopping has started earlier. Pressure is building at work to prove the performance of your recent BFCM campaign. You’re trying to set yourself up for success in Q1. And…you just really need a break. Why not hand the reins over to AI in a safe and compliant way? This month, BlueConic is helping you work confidently with AI Agents that connect to live customer data, so you can have a little more time to spread holiday cheer. Our latest Customer Growth Engine release gives you capabilities like: ✨ The new Public MCP Server and AI Agent Connection connect your live customer data with AI Agents that keep an eye out for anomalies that could impact your business. 📚 An embedded Agentic Prompt Library to quickly get new campaigns live and find new ways to experiment with AI to uncover insights. Check them out!
BlueConic
Software Development
Boston, Massachusetts 17,319 followers
The Customer Growth Engine. Where data turns into growth.
About us
BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue. More than 500 brands including ASICS, Forbes, Heineken, L'Oréal, Mattel, Michelin, Telia Company, and Unilever use BlueConic to create meaningful relationships and drive long-term business impact.
- Website
-
http://www.blueconic.com
External link for BlueConic
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2010
- Specialties
- customer data collection, customer data activation, customer data insights, unified customer profiles, single customer view, first-party data, customer data, machine learning, customer data platform, progressive profiling, real-time segmentation, identity resolution, recommendations engine, cdp, marketing technology, marketing software, and martech
Products
BlueConic
Customer Data Platforms (CDP)
The BlueConic Suite consists of a set of interoperable solutions including the BlueConic CDP, Clean Rooms, and Experiences powered by Jebbit. With Jebbit, marketers are able to gather their own first-party data through a variety of interactive tools such as custom quizzes, surveys, and lookbooks, all facilitated by Jebbit's no-code, AI-fueled experience creator interface. This data, when merged with the extensive enterprise data housed in the BlueConic CDP, will provide customer insights unparalleled by any other suite. These comprehensive profiles can then be anonymized in the BlueConic Clean Room for further segmentation or activation across channels with partners.
Locations
-
Primary
Get directions
225 Franklin St
Floor 26
Boston, Massachusetts 02110, US
-
Get directions
Wijchenseweg 101
Nijmegen, Gelderland 6531 ZR, NL
Employees at BlueConic
-
Suresh Vittal
Chief Product Officer & EVP at UKG | HCM, AI, & Technology Leader | Building the Workforce Operating Platform Enabling the Front Office to the…
-
Leonardo Carbonara
Vice President, Product @ BlueConic | Head of Product
-
Mihir Nanavati
GM & Product Executive in MarTech & AdTech
-
Jonathan Jewett
Driving AI-Powered Growth for Commerce Brands | Transforming Customer Data into Revenue with BlueConic
Updates
-
What’s intelligence debt costing you right now? Every abandoned cart. Every missed signal. Every “next best action” that doesn’t happen in time. It's how good data becomes lost revenue (especially next week after Black Friday/Cyber Monday) when timing matters most, but your legacy systems can’t move fast enough to keep up. The real cost of intelligence debt: - Data that’s too slow to act on - Personalization that lags behind the moment - Customers who don’t come back - Revenue you'll never get back 💫 But the good news? It's not a permanent problem. 💫 Personalization in the Blink of AI breaks down how your team can clear intelligence debt to give your customers what they expect, move faster when AI is part of the equation, and stop missing the moments that matter—especially in the days after BFCM. Get the guide: https://lnkd.in/gTMFrXne
-
Everyone is racing to deploy AI agents, but most fall short because their data is not accessible, trusted, or agent-ready. BlueConic just fixed that for you. You deserve AI agents that give you more results, more ROI, and more meaningful change in your workday. BlueConic’s Public MCP Server and AI Agent Connection gives marketers and data teams secure, real-time connectivity to customer data inside the tools they already use. - AI agents will automatically pull signals from the noise. - Detect significant changes that indicate churn or an anomaly. - Continuously monitor data quality so you’re not caught off guard. - Trigger personalized actions, and feed insights straight into activation. Move from AI hype to measurable outcomes. See how agentic decisioning starts with governed, real-time data: https://lnkd.in/eWWG25YC
-
-
How does PUMA Group turn one-time buyers into repeat customers? Let’s just say it’s more than great shoes. 👇👇 Join Hannah Duhaime from PUMA and Greg Sbardella from BlueConic for a candid conversation about how one of the world’s most iconic brands turns seasonal spikes into long-term customer value (without adding too much complexity behind the scenes). On November 20 at 12:00 PM ET, they’ll cover: ✔ How to turn year-end data into year-round retention ✔ What “next best action” actually looks like in practice ✔ How to scale personalization without slowing down your team Save your seat here 👉 https://lnkd.in/gCsRp_TS
-
Want to see how Mercado Livre Brasil turns discovery into data? By integrating Pinterest’s visual inspiration with BlueConic Experiences, Mercado Livre is creating interactive touchpoints where shoppers can discover their next favorite product and feel understood in the process. 🛍 From discovery to decision, every click is a chance to learn, adapt, and personalize. This is what modern commerce looks like when powered by experience-driven data. Explore the Experience 👉 https://lnkd.in/e-di_quf
-
-
Most “personalized” recommendations? They’re the same picture. Too often, personalization means showing every customer the same message with a different name on it. That’s not personalization, that’s pattern repetition. BlueConic’s Recommendations as Event Dialogues changes that. It delivers true, real-time relevance, automatically serving the right content or offer across web, mobile, and CTV based on each customer’s unique profile and behavior. No more one-size-fits-all “personalization.” Just smarter, seamless recommendations everywhere your customers engage. 👉 Real personalization looks different, literally.
-
-
Buying has outgrown the pace of marketing. When customers move faster, your brand gets fewer chances to make an impression. And every moment carries more weight. That’s why personalization matters more than ever. Honestly? Relevance isn’t optional when attention is this short. Personalization in the Blink of AI is our new guide to help your team rebuild personalization for customer growth in 2026. It includes tactical steps so you can move faster, work smarter, and stay in sync with the way people (and their AI agents) actually buy. Check it out here: https://lnkd.in/gTMFrXne
-
Every disconnected channel adds friction to your customer’s ride. When customers bounce between mobile, web, and streaming, your message shouldn’t feel like a bumpy road trip. BlueConic’s expanded Mobile & CTV support connects every touchpoint, unifying data and personalization across screens. So no matter where your audience goes, the experience feels smooth, consistent, and on-brand. It’s the difference between white-knuckle chaos and cruise-control growth. 👉 Buckle up for connected journeys that convert. Read more about our expanded support for Mobile & CTV in our blog. Link in comments.
-
-
One marketer waits on data insights. The other actions on it themselves. Waiting for SQL scripts is like watching opportunities blow past you. BlueConic's GenAI Rollups puts analysis back in marketers’ hands, no code, no delay, just real-time visibility into what’s working. 👉 Because when insights happen instantly, performance follows. Read more about BlueConic's GenAI powered timeline event roll ups. Link in comments.
-
-
Your data doesn’t need another meeting. (Or another meeting that could've been an email.) Here's what it actually needs... 👇 To get out of the warehouse. (Yes, it's actually that simple.) Teams spend years perfecting how to collect data. Every campaign, every customer touchpoint, every click, every “someday we’ll use this” all neatly stored in the warehouse waiting for just the ✨right✨ moment. But when it’s time to actually use it? When that moment hits? Most teams are still stuck exporting CSVs and waiting on IT to “pull the list.” Reverse ETL fixes that. Reverse ELT moves insights from the warehouse → into the tools your teams actually use. So you can skip the meeting and get straight to the part where customers feel seen, heard, valued, and understood. Want to learn more? Check out our latest article, Reverse ETL: How Data Flows Back Into Your Tools: https://lnkd.in/gZiydMNg