EMARKETER

Access our new toolkit, AI for Search & Discovery, designed to help marketers navigate the gap between early AI curiosity and real consumer behavior shifts: https://lnkd.in/eerUAtfW Nearly half of US adults have tried generative AI, yet it drives only 3% of online discovery time. Search isn’t disappearing—it’s evolving. Our expert analysts break down the real impact on marketing, discovery, and decision-making so you can stay ahead of the shift.

Still spending hours tracking coverage or building reports by hand? AI can handle the busywork so you can focus on strategy and storytelling. Download “The Simple Guide to AI in PR and Communications,” presented by Meltwater, to see how small automation tweaks can make a big impact. Get the Report: https://lnkd.in/gAYxCJK7

🔑 Key Stat: 33% of US genAI users have experienced inaccurate or misleading output when using the technology, according to a September 2025 report from Deloitte. 📊 EMARKETER offers over 3,000 charts visualizing trends in digital advertising, ecommerce growth, Gen Z behavior, and more, helping clients add credibility to their strategy presentations and demand generation messaging. Go beyond the data by subscribing to our Chart of the Day newsletter: https://lnkd.in/es_s9jSd

Will in-store retail media reach double digit penetration of overall retail media by 2030? 📈 Analysts Sarah Marzano and Blake Droesch went head-to-head at EM Underground to debate the biggest trends of 2026 and beyond. Watch the full clip to hear her take on the potential of digital media in physical stores, backed by our latest EMARKETER data. Clients can read Sarah's full report, In-Store Retail Media 2025, linked below.

The Clock Is Ticking On Every Electronics Purchase ⏰ Three in four electronics shoppers buy within a week of starting their search, according to new data from Amazon Ads and GWI. Our new feature, “Reading the Signals: How Electronic Brands Connect with Fast-Moving Shoppers,” looks at how brands can connect with these fast-moving shoppers—and what sparks their next purchase. Read Now: https://lnkd.in/gp5ezVfE

Curiosity drives the best ideas. Join “MythBusters” host Adam Savage and StackAdapt CEO Vitaly Pecherskiy for the “Innovation Forum,” an on-demand event exploring how AI, creativity, and data are shaping marketing’s future. Watch Now: https://lnkd.in/gPy-6A4Q

DGMN's VP & GM, Austin Leonard, was featured on today’s episode of the EMARKETER podcast, offering expert insights on the evolving retail media landscape. Listen to the full conversation: https://lnkd.in/g2rW6Ahw #DGMN #retailmedia #EMARKETER #innovation

Streaming, Shopping, Style: The New Fashion Connection 👗 Try this on for size: over half of shoppers discover brands while streaming, according to Amazon Ads and Strat7 Crowd.DNA. See how fashion, entertainment, and shopping are blending into one seamless experience in a new interactive article, “Engaging Fashion Consumers in a New Era of Entertainment.” Read Now: https://lnkd.in/g5xVUEZB

🎙️ We were thrilled to welcome Austin Leonard, Vice President and General Manager of DG Media Network, to the Behind the Numbers podcast today to discuss: – What makes Dollar General Media Network unique – How it's approaching measurement – What it’s focusing on for next year Tune in to the full discussion with Austin and Principal Analyst Sarah Marzano: https://lnkd.in/eB-5-_ZS Made possible by DG Media Network

When marketing and customer service work from different tools, it’s tough to see the full customer picture or act fast on churn risks. In a new report presented by Klaviyo, “Shared Goals, Separate Systems,” see what Forrester data says about ways B2C brands are using unified CRM tools to boost growth and retention. Get the Report: https://lnkd.in/ghKktrmN