Social Media Today, LLC

TikTok says that creator partnerships are driving much stronger results than direct brand campaigns, and could be the key to your marketing success (or failure) in the app. Full story: https://lnkd.in/gx9keG9H

Snapchat is super keen to highlight the opportunities of post-Christmas sales, or 'Q5', in the app, with its latest report looking at user shopping behaviors in the period. Full story: https://lnkd.in/gVc_SZRc

Snapchat has released the second installment of its 'Snapchat Generation' report, which focuses on how Snapchatters use the app to guide their shopping behaviors, particularly in the post-Christmas sales period. Full story: https://lnkd.in/gJ-p5YwT

Amid ongoing controversy over X’s new 'About this account' info panel, the company has explained that some of the locations currently shown are incorrect, which it hopes to fix this week. Here's what X is doing to address concerns, which should eventually make this a valuable transparency measure. Full story: https://lnkd.in/gMVNSMHf

Over the weekend, X flipped the switch on its new “About this account” info display, which provides an overview of key details about every X account. The results seemingly did not go as X had planned, with many MAGA accounts shown to be operated in India, Morocco and Germany. Full story: https://lnkd.in/gcUBDAKd

What's the best way to check user ages? Google says that it makes more sense for the platforms to do it, yet, on balance, a more centralized approach, conducted at the app store level, seems to address many key concerns. Full story: https://lnkd.in/gWPAdCts

Google's latest Nano Banana generative AI tool is aimed at helping marketers create better visuals for their efforts. And it could be a handy app to have in your toolkit. Full story: https://lnkd.in/gW7VQNBG

The latest data from Pew Research Center indicates that Facebook and YouTube remain the most used social platforms in the U.S. Though the report only asks which apps people "ever use," and doesn't get into which ones they spend more time in. Which would be a more valuable data point. Full story: https://lnkd.in/gQz--e5R

Is LinkedIn's algorithm biased towards men? According to some user experiments, they're seeing massive reach boosts when they switch to male profile images and names. So what's the deal? Here's LinkedIn's response: https://lnkd.in/gnWRSFVE

Meta's trying out a new 3D object generation tool in Facebook Marketplace listings for furniture, which will show you what that item would look like in your house. It could be a big change to the Marketplace experience - full story: https://lnkd.in/g2k29-4p