Are 𝘆𝗼𝘂 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 Black Friday 𝘀𝗮𝗹𝗲𝘀? Don’t fly blind during the biggest shopping days of the year 👇 Swipe through these 4 reporting checks to capture peak demand: ✅ 𝗩𝗲𝗿𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗸𝗲𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗿𝗲 𝘀𝗲𝗿𝘃𝗶𝗻𝗴: disapproved items in Merchant Center mean lost revenue when it matters most 📈 𝗖𝗼𝗻𝗳𝗶𝗿𝗺 𝘆𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 𝗶𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗮𝗱 𝘁𝗿𝗮𝗳𝗳𝗶𝗰: ad clicks are only half the story—ensure shoppers are taking valuable actions on your site right now in Google Analytics ⏰ 𝗕𝗶𝗱 𝘁𝗼 𝘄𝗶𝗻 𝘆𝗼𝘂𝗿 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗴𝗼𝗹𝗱𝗲𝗻 𝗵𝗼𝘂𝗿𝘀: Ease tCPA / tROAS targets based on expected holiday conversion rate (CVR) changes 🏁 𝗚𝗲𝘁 𝗮𝗵𝗲𝗮𝗱 𝗼𝗳 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻: Check ‘Auction Insights’ to see if you're losing impression share to competitors Learn more here → https://goo.gle/49BqIcP
Google Ads
Advertising Services
Mountain View, California 885,220 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
Get started with the Google Ads AI Essentials→ g.co/ads/aiessentials ✅ The official page for updates, tips, and inspiration from the Google Ads team.
- Website
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g.co/ads/aiessentials
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
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“The teams have been working really hard to make sure that YouTube is synonymous with decision and performance, and a great place for an advertiser to see results.” Ads Product Liaison Ginny Marvin sat down with Director of Product Management for Demand Gen, Sarah Clark Schiff Hathiramani to hear about Demand Gen’s evolution as performance driver, recent inventory expansions, bidding, targeting, creative strategies and much more. 💡 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗻𝗼𝘄 → https://lnkd.in/eC3ncw9U
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How do you connect media outcomes directly to client business growth? For Rise, a Quad Agency, the answer is using the power of Google AI: → 𝗔𝗜 𝗠𝗮𝘅 within broad match campaigns led to 𝟰𝟱% 𝗻𝗲𝘄 𝗾𝘂𝗲𝗿𝗶𝗲𝘀 and 𝟰𝟳% 𝗯𝗲𝘁𝘁𝗲𝗿 𝗥𝗢𝗔𝗦. → 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻 offers an efficient, effective way to scale across 𝗮𝗹𝗹 𝗚𝗼𝗼𝗴𝗹𝗲 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆. Hear directly from Justin Garvin, SVP of Media Strategy👇
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Is your account ready for the holiday rush? 𝟰 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗳𝗶𝘅𝗲𝘀 𝘁𝗼 𝘄𝗶𝗻 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 👇 Swipe through to use these crucial pro tips! 📊 𝗩𝗲𝗿𝗶𝗳𝘆 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘀𝘁𝗿𝗼𝗻𝗴 𝗱𝗮𝘁𝗮: Use Google Tag Assistant to verify that tags on cart & checkout pages are firing correctly so you don’t miss any conversion opportunities 🏷️ 𝗠𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝗱𝗲𝗮𝗹𝘀 𝗮𝗿𝗲 𝗮𝗰𝘁𝗶𝘃𝗲: Double-check promotion dates in Merchant Center & ensure your promotion assets in Performance Max, App, & Demand Gen campaigns are accurate so your offers are visible 👥 𝗥𝗲𝗳𝗿𝗲𝘀𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗹𝗶𝘀𝘁𝘀: Update Customer Match to exclude recent buyers & prioritize high-value prospects 💰 𝗗𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝗼𝘂𝘁 𝗼𝗻 𝗽𝗲𝗮𝗸 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝗱𝗲𝗺𝗮𝗻𝗱: Adjust budgets & targets to let Smart Bidding win high-value auctions and capture your golden hour demand Learn more here → https://goo.gle/4ijY1Dy
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💭 AI Max for Search campaigns allows you to scale AI-driven ad creative without losing control—𝗯𝘂𝘁 𝗵𝗼𝘄? Text customization (one of three AI Max features) generates and tailors ad copy for specific queries that your campaign matches to. 𝗪𝗲’𝗿𝗲 𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗱𝗼𝘄𝗻 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗔𝗜 𝗠𝗮𝘅 𝘁𝗲𝘅𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗺𝘆𝘁𝗵𝘀 𝗼𝗻: ✅ 𝗔𝘀𝘀𝗲𝘁 𝗮𝗰𝗰𝘂𝗿𝗮𝗰𝘆 𝗮𝗻𝗱 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲: Text customization outputs are built from your existing assets like landing pages, existing ads, and keywords to ensure relevancy and factuality. 🔐 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Don’t like a text customization asset? You can remove assets you don't like from text customization and final URL expansion in Google Ads and Google Ads API. 👁️ 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: New asset reporting is available to show how your text customization assets are performing against KPIs like spend and conversions, not just impressions. Swipe to see the truth behind text customization, and try it today → https://goo.gle/48ozTvX
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“Small businesses are unique. The greatest holiday gift a marketer can give is making that uniqueness shine.” For small businesses, the holidays can make or break the year. We sat down with Lior Krolewicz at Yael Consulting to discuss how SMBs can successfully capture the full holiday sales opportunity -- without burning out. Swipe for Lior's expert advice.
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🍌 🚨 𝗡𝗘𝗪: Introducing Nano Banana Pro, our state-of-the-art image generation model, now available in Google Ads. Nano Banana Pro brings a new era of functional, high-fidelity design directly into your campaign workflow, empowering you to create compelling, on-brand visuals for driving results. Here’s how: 💬 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝗱𝗶𝘁𝗶𝗻𝗴: Easily prompt Nano Banana Pro with the edits you want to be made to your uploaded asset, and the new model can rapidly create seasonal variations, and test new creative concepts without starting from scratch. ✨ 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝘁𝗮𝗶𝗹 & 𝗿𝗲𝗮𝗹𝗶𝘀𝗺: Showcase your products with incredible fine detail and photo realistic accuracy. Nano Banana Pro now renders complex textures and eye-catching graphics for professional visuals. 🖼️ 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀, 𝗼𝗻𝗲 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝘀𝗰𝗲𝗻𝗲: Instantly create lifestyle scenes or product showcases featuring up to five of your products together. Provide the images, and the model composes a natural, visually engaging scene to promote your catalog. Nano Banana Pro is smarter, sharper, and here to accelerate your campaign workflows. Starting to roll out today in Google Ads → https://goo.gle/4i50HVi
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Google Ads reposted this
Long-time digital marketer. Ads Product Liaison at Google, @AdsLiaison on X and Threads Explaining how Google Ads products & policies work. Bringing feedback in.
🤔 𝗔𝗜 𝗠𝗮𝘅 𝗤&𝗔 -- With AI Max for Search campaigns now fully rolled out in beta, I’ve seen a lot of great discussions and questions about what to expect based on your current setup and how to best measure its impact. To help clarify, the following Q&A covers: * What AI Max is designed to do (hint: it's all about incremental conversions or conversion value). * How it works with your existing keywords (it's additive, not competitive). * Why its CPA/ROAS can look different from other match types. * How to measure its true lift for your campaign. Check out the full Q&A below ⬇️ P.S. We're actively developing more capabilities based on your input, so please keep the feedback coming!
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Matt Shenton, a top 100 most influential PPC expert, shares what he’s grateful for this year: incrementality threshold updates. Here’s why: “Search is going through one of the most exciting periods of change in years - new behaviours, new surfaces, and new ways people discover what they need. With that shift, marketers are being pushed harder than ever to prove incrementality, not just efficiency. That’s why Google lowering its incrementality thresholds from $100k to $5k has been such a meaningful update. It finally makes testing accessible, especially when paired with better ways to connect offline data and external sources of truth. The result: we can validate impact faster, make smarter optimization decisions, and ultimately feel far more confident that every dollar in Google Ads is truly working as hard as it can.” Learn more here → https://goo.gle/47M6hbN
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Meet Gemini 3, our most intelligent model yet that can help you bring any idea to life. We’re also shipping Gemini 3 at the scale of Google—including Gemini 3 in AI Mode in Search. Built to grasp unprecedented depth and nuance for your hardest questions, Gemini 3 can also unlock new generative UI experiences with dynamic visual layouts, interactive tools and simulations tailored specifically for your query. Learn more: https://goo.gle/48mnaKg
Big day! We’re introducing Gemini 3, our most intelligent model, that combines all of Gemini’s capabilities together so you can bring any idea to life. It’s state-of-the-art in reasoning, built to grasp depth and nuance, whether it’s perceiving the subtle clues in a creative idea, or peeling apart the overlapping layers of a difficult problem. Gemini 3 is also much better at figuring out the context and intent behind your request, so you get what you need with less prompting. It’s amazing to think that in just two years, AI has evolved from simply reading text and images to reading the room. We’re shipping Gemini at the scale of Google. That includes Gemini 3 in AI Mode in Search with more complex reasoning and new dynamic experiences (the first time we shipped Gemini in Search on day one). It's also rolling out in the Gemini app, to developers in AI Studio and and in our new agentic development platform, Google Antigravity, and to enterprises via Vertex AI and Gemini Enterprise. We hope you like Gemini 3, we'll keep improving it, and look forward to seeing what you build with it. Huge thanks to all the teams who have worked so hard to make this possible, much more to come!