K-pop rookies KiiiKiii tap into Gen Z's obsession with early internet aesthetics

If you were online in the early 2000s, KiiiKiii’s aesthetic might feel eerily familiar.

The rookie K-pop girl group is channeling a distinctly Y2K internet vibe for their new single, "Dancing Alone." The first thing you see on their website is a pop-up window featuring a pixelated dolphin defining the word "anemoia," a neologism meaning "nostalgia for a time one has never known." For KiiiKiii's members — all born after 2005 — that time is the early internet: clunky homepages, flashing cursors, Craigslist garage sales, and the tender chaos of adolescent emotion once captured in blurry webcam selfies and broken HTML.

And that’s exactly the world they’re building.

To promote "Dancing Alone," KiiiKiii’s site features Friendster-style profile pages for each member and faux Craigslist listings advertising a "garage sale." Some of the items on sale? A scuffed-up, bedazzled ice-blue Game Boy Advance SP circa 2003. Old camcorders in a variety of colors. And "gently used" DVDs.

KiiiKiii turns a 2003 Game Boy into a photo frame. Credit: STARSHIP Entertainment

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The images themselves are soft flash and pixel blur, all muted tones and melancholy textures, like they were snapped on a thrifted Canon PowerShot ELPH and uploaded from a family desktop. It’s a full-on sensory portal to a time before streaming, when heartbreak lived in AIM away messages and girls uploaded mirror selfies to MySpace with glitter text and lowercase captions.

For a generation that didn’t experience Y2K firsthand, KiiiKiii’s concept doesn’t just replicate the era — it mythologizes it. This is K-pop worldbuilding at its most layered: turning early-web ephemera and analog tech into a dreamy, digital coming-of-age narrative, wrapped in a fuzzy glow of borrowed memory.

Each member’s profile feels like a love letter typed in Comic Sans. Credit: STARSHIP Entertainment

It's like logging into a past you never lived. Credit: STARSHIP Entertainment

KiiiKiii’s vision taps into a much larger trend: Gen Z and Gen Alpha’s ongoing embrace of old tech and Y2K aesthetics. Raised on sleek, algorithm-driven platforms, today’s digital natives are increasingly drawn to the messiness and tactility of the early internet, a time when personalization meant editing your MySpace layout in HTML, not choosing between Instagram Story fonts. The appeal is emotional. There’s something grounding, even rebellious, in returning to the janky textures of pre-streaming digital life — flip phones, digital cameras, wired headphones, chunky plastic hardware. In a social media landscape that prizes polish and performance, retro interfaces offer something more intimate, more handmade.

Lo-fi girlhood in a digital world. Credit: STARSHIP Entertainment

Gen Z is uniquely nostalgic: A 2023 research study by GWI found that 50 percent of this generation feels wistful for media they never experienced, and 15 percent actively choose to dwell in the past over the future

Whether it’s printing out photos (a practice 43 percent of Gen Z do regularly) or crafting faux Friendster pages, these retro impulses are rooted in a search for literal and emotional texture in an age of polish and automation.

K-pop’s interpretation of this cultural moment is especially potent among teen groups. Acts like NewJeans, tripleS, and now KiiiKiii aren’t just recycling early-2000s trends; they’re reclaiming and reimagining them for a new generation. Through lo-fi visuals, analog tech, and retro internet references, these groups are using Y2K aesthetics to explore identity and girlhood through a distinctly digital lens.

In a culture defined by hyperconnectivity and curated personas, the fuzzy flash of a 2000s point-and-shoot feels, paradoxically, more real than reality.