Pornhub traffic doubled in D.C. on Election Day
The 2022 midterm elections proved that the youth vote is strong — and that polling measures are, maybe, not. Now that Election Day has passed, there's one metric yet to explore: Pornhub views, of course.
Two years ago, during the presidential election, Pornhub traffic dipped around primetime, with an 11 percent drop around 6 p.m. This year, traffic decreased around the same time — but not as much. The tube site received only a seven percent drop at 6 and 7 p.m. Compared to a typical Tuesday, however, traffic didn't recover; after 4 p.m., it remained lower than average throughout the night.
Pornhub dove even deeper into the data and separated it out state-by-state. The biggest jump was Washington, D.C, where traffic to the site nearly doubled on Election Day. There, Pornhub traffic was 92 percent higher on Nov. 8 than traffic on a typical Tuesday. Perhaps staffers needed to let off a little steam?
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Meanwhile, in Georgia, Pennsylvania, and Colorado — where there were highly-watched races — traffic went down: four percent in Georgia, 10 percent in Pennsylvania, and 11 percent in Colorado, according to Pornhub. Seems like if anything were to get people off Pornhub, it'd be these hot-button elections.
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Topics Pornhub
Anna Iovine is the associate editor of features at Mashable. Previously, as the sex and relationships reporter, she covered topics ranging from dating apps to pelvic pain. Before Mashable, Anna was a social editor at VICE and freelanced for publications such as Slate and the Columbia Journalism Review. Follow her on Bluesky.
