The White Rabbit TikTok trend explained
Uh oh, there's a new trend on TikTok, and this one's sad.
The white rabbit TikTok trend is all about your life turning upside down. Think: footage of a ballet dancer followed by them experiencing a horrible accident, or footage of a wedding followed by footage of a divorce, or footage of my cat following a laser pointer across the wall followed by footage of a dead battery.
The videos are usually set to the tune of a clock ticking and some soft piano coming in later. Nearly 180,000 videos have been made using the audio, some with text over the first clip that says, "the day before the rabbit got me," or "48 hours before that stupid rabbit got me," or simply, "that damn white rabbit." Sometimes it's followed by the aftermath; often, it isn't.
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It's a reference to the white rabbit in Alice's Adventures in Wonderland, whose trickery and general vibe turn everything upside down.
Topics TikTok
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
