Shop Prime Day sex toy deals before they're gone

Prime Day sex toy deals are coming in hot, and these discounts won't last much longer.
 By 
Bethany Allard
 and 
Tabitha Britt
 on 
All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.
vibrators against a pink background
What's better than saving money on sex toys? Credit: Canva / pixelshot

UPDATE: Jul. 12, 2023, 3:10 p.m. EDT Prime Day ends in 12 hours, so you still have a little time to shop these sex toy deals.

Featured picks

Best vibrator deal
ava personal massager
$18.95 at Amazon (save $11)
ava personal massager

Best clitoral suction toy deal
Tracy's Dog OG clitoral sucking vibrator
$43.99 at Amazon (save $16)
tracy's dog clit sucking vibrator in purple

Best cock ring deal
LELO TOR 2
$82.20 at Amazon (save $56.80)
LELO Tor 2

OK, let's talk Prime Day sex toy deals. We know there's a lot of debate about whether or not it's acceptable to buy sex toys on Amazon. We won't sugarcoat it: Relying solely on Amazon to satisfy your sexual cravings isn't ideal (or something we recommend most of the time). Buying pleasure products from third-party sellers can be a gamble, and playing roulette with your intimate parts? Not exactly the wisest move.

But with Prime Day in full swing, the discounts on sex toys have simply gotten too good to ignore. Even sex toys from bougie brands like LELO are on sale, which lets you give yourself (or your partner) a luxury self-care experience. With a cautionary eye and a little Googling, you can score some pretty sweet deals on legit sex toys from trustworthy brands that won't leave you feeling cheated. And since we've reached a point where Prime Day price cuts leave no corner of the internet untouched, plenty of non-Amazon retailers have great sex toy sales happening right now, too.

Whether you're looking to add to your collection or make your first sex toy purchase, now's the time to do it. On Amazon and off, you can find low prices on personal lubricants, anal toys, and dildos galore. We've gathered the best sex toy deals of Prime Day 2023 to help you save money without compromising quality. As of this writing, you have about 12 hours left to shop the best Prime Day sex toy deals, so get moving.

Recommended deals for you

Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds $219.99 (List Price $249.00)

Apple iPad 11" 128GB Wi-Fi Retina Tablet (Blue, 2025 Release) $274.00 (List Price $349.00)

Amazon Fire HD 10 32GB Tablet (2023 Release, Black) $69.99 (List Price $139.99)

Sony WH-1000XM5 Wireless Noise Canceling Headphones $248.00 (List Price $399.99)

Blink Outdoor 4 1080p Security Camera (5-Pack) $159.99 (List Price $399.99)

Fire TV Stick 4K Streaming Device With Remote (2023 Model) $24.99 (List Price $49.99)

Shark AV2511AE AI Robot Vacuum With XL Self-Empty Base $249.99 (List Price $599.00)

Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) $339.00 (List Price $399.00)

WD 6TB My Passport USB 3.0 Portable External Hard Drive $138.65 (List Price $179.99)

Dell 14 Premium Intel Ultra 7 512GB SSD 16GB RAM 2K Laptop $999.99 (List Price $1549.99)

Note: All newly added deals are marked with a , while deals with a 🔥 have dropped to an all-time low price. Amazon's exclusive invite-only deals are marked with a 📨. Deals with a strikeout were either sold out or expired at the time of writing.

Best vibrator deal

Why we like it

Remember when the Luna Massage Wand was one of the most-talked-about massagers on Amazon? All that hype made us so curious that we tried it out for ourselves, and that's how it became the first Mashable-endorsed sex toy from Amazon.

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Luna has rebranded to ava (pictured above) by releasing an updated version of the Luna Massage Wand. For the last day of Prime Day, Amazon knocked an additional $2 off the price from day one, bringing this vibrating queen down to the affordable price of $18.95. The ava features 20 patterns, eight intensities, and a memory function that lets you pick up where you last got off. It also has a travel lock, 2.5 hours of battery life, and is USB-rechargeable. 

Check out our full review of the Luna Massage Wand.

More vibrator deals

Best clitoral suction toy

Why we like it

Tracy's Dog OG clitoral-sucking vibrator is another toy that completely broke the internet after one woman claimed the toy caused her to "levitate" in a wild Amazon review. This toy is a favorite among many for its intense suction and pulsating sensations that mimic oral sex. It also features a G-spot stimulator for an over-the-top pleasure experience.

Although Tracy's Dog does have an updated version of this toy called the OG PRO 2, we recommend sticking to the original. The new model has a remote, but the OG model knows exactly what it's doing with its intuitive controls and 10 suction and vibration patterns.

More clitoral suction toy deals

Best cock ring deal

Why we like it

The LELO TOR 2 is stretchy and can comfortably fit most penis sizes. It also features powerful vibrations to stimulate the wearer and their partner during partnered play or amp up a solo session. It comes with six pre-set vibration patterns and a travel lock, making it perfect for couples on the go. Prime Day ends at midnight on July 12, so if this luxe cock ring piques your interest, don't delay.

More deals on sex toys for penises

Even more sex toy deals

Anal toy deals

Dildo deals

Mashable Image
Bethany Allard
Lead Shopping Reporter

Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls through a lot of dating apps, and rotates through a lot of different headphones. In addition to testing out and rounding up the best products, she also covers deals for Mashable, paying an especially obsessive amount of attention to Apple deals and prices. That knowledge comes in handy when she's covering shopping holidays like Prime Day and Black Friday, which she's now done for three years at Mashable.

Mashable Image
Tabitha Britt
Freelance Writer

Tabitha Britt is a freelance writer and editor. Aside from reviewing dating apps and sex toys for Mashable, Tabitha is also the founding editor-in-chief of DO YOU ENDO — a digital magazine by individuals with endometriosis, for individuals with endometriosis. She has a Master's degree in Creative Publishing and Critical Journalism from The New School of Social Research and is a grad of Sextech School. You can find more of her work in various online pubs, including National Geographic, Insider, Kinkly, and others.

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