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Intersport at 40: Founder Charlie Besser and his team have built reputations, collected accolades
It’s been 40 years of building reputations, and collecting accolades, for founder Charlie Besser and his team at Intersport

It’s been 40 years of building reputations, and collecting accolades, for founder Charlie Besser and his team at Intersport
You need people that can set the tone, set the culture, and set the level of play up here. And since we’re only doing that across six teams, you can concentrate the talent, not spread it across 13 teams or 30 teams. And as a result, you can have a product that every night is equivalent to a WNBA Final. That’s what we’re setting up.-- Project B co-founder & COO Grady Burnett, on recruiting talent to the new basketball league.