SBJ's data encompasses a wide array of facility naming-rights deals, spanning from the major leagues to the minors, collegiate sports and practice facilities.
Explore the evolution of uniform sponsorships across major U.S. sports leagues with SBJ’s comprehensive jersey and helmet sponsorship directory.
The NFL and its teams have distributed tickets for 98.5 percent of stadium capacity through the first nine weeks of the 2025 season, according to an SBJ analysis of published box score attendance.
Explore the official sponsors and host city supporters of the 2026 FIFA World Cup. Discover how global brands and local communities are shaping the tournament’s excitement and impact.
The NASCAR season concludes this weekend in Phoenix after a season that began with 51 official sponsors, and saw several major brands come on board (or come back after being out for a while) with a large presence.
How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways
The SEC had a big Saturday on ABC with the return of Disney networks to YouTube TV, as Oklahoma-Alabama in the late afternoon window (10.48 million viewers) edged out Texas-Georgia in primetime (10.43 million).
CivicScience/SBJ Sports Consumer Insights study looks a NFL fans
This map below highlights expansion teams announced over the past year in women's sports.
In Sports Business Journal’s third year of its Best Sports Business Cities franchise, we rank the 25 U.S. markets with the strongest soccer economies.
Sports Business Journal is recognizing its second annual class of Best Places to Work in Sports. The honorees represent industry segments covering the spectrum of sports, from major league teams to behind-the-scenes companies, with workforces that range from seven people to 8,000 employees.
Orlando has been tapped as the best sports business city for hosting events. See the full list.
How SBJ ranked the best cities in which to conduct sports business, and why Dallas is so popular
Sports lead the top 100 broadcasts in 2024, led by the NFL, but its dominance was less in '24 than '23.
This map below highlights expansion teams announced over the past year in women's sports.
The SEC had a big Saturday on ABC with the return of Disney networks to YouTube TV, as Oklahoma-Alabama in the late afternoon window (10.48 million viewers) edged out Texas-Georgia in primetime (10.43 million).
While the NBA is seeing a viewership gain no national networks after the first few weeks, it’s also seeing an 8% gain for local linear TV games on RSNs and over-the-air channels.
CBS drew 18.2 million viewers on Sunday afternoon, marking the network’s best NFL Week 10 singleheader window in 14 years.
The LPGA has seen a massive rise in prize purses across the board, but especially for its biggest events -- the five majors and the CME Group Tour Championship. The LPGA’s $131 million in purses in 2025 represented a more than 90% increase from $62 million in 2021.
“GameDay” had been at a record pace this season, averaging closer to 2.7 million viewers, and remains on that record pace -- for now.
The NFL and its teams have distributed tickets for 98.5 percent of stadium capacity through the first nine weeks of the 2025 season, according to an SBJ analysis of published box score attendance.
The NASCAR season concludes this weekend in Phoenix after a season that began with 51 official sponsors, and saw several major brands come on board (or come back after being out for a while) with a large presence.
Explore the official sponsors and host city supporters of the 2026 FIFA World Cup. Discover how global brands and local communities are shaping the tournament’s excitement and impact.
Data Drive visualization for the Women's Sports newsletter on October 28.
