Women's Sports
As Project B signs A-List players, it’s a mystery no more
The “B” stands for basketball or a bold plan cooked up in a lab -- or an abstract combination of both. But the names and the money keep pouring into Project B, the touring basketball league that has the potential to become an overseas derivative of the WNBA and Unrivaled all in one.
Denver Summit FC on pace for NWSL attendance record for first home match
NWSL expansion club Denver Summit FC has “already sold 25,000 tickets for its inaugural home match” on March 28 at Empower Field, according to Kyle Newman of the DENVER POST. That puts the Summit “about 16,000 tickets away from breaking the attendance record” for the NWSL -- “and women’s professiona...
Solheim Cup boosts LPGA revenue to record in 2024
The LPGA brought in a record $252M in revenue in 2024, a gain of nearly $44M over 2023 as the tour hosted the Solheim Cup team competition near D.C. The LPGA provided a copy of its recently filed Form 990 upon request by Sports Business Journal.
SBJ Women’s Sports: PWHL’s hat trick for growth in third season
The November 25 edition of the SBJ Women's Sports newsletter checks in on how the PWHL continues its growth spurt in its third season, data showing where regions women's pro teams are targeting expansion teams, the state of the NWSL Championship as it grows and a look at SBJ's Dealmakers.
Dealmakers panel highlights women’s sports investment
During our SBJ mega week in New York last week, my colleague Chris Smith asked a panel at Dealmakers about investment opportunities in women’s sports that aren’t yet appreciated or might surprise people.
Data Drive: Expansion plans -- where new pro teams are putting down stakes
We’ve covered how there’s been a massive growth in women’s sports as far as expansion fees, sales and valuations. That data, combined with this visualization, showcase how women’s sports are staking new ground and reshaping the pro landscape. This map below highlights expansion teams announced over ...
PWHL still in growth mode in its third season
A sold-out crowd took in the debut of the Seattle Torrent and the Vancouver Goldeneyes expansion teams on Friday at Pacific Coliseum in Canada, with the largest crowd of any PWHL team in its home venue serving as an indicator of where the league looks to go in season three and beyond.
INTRO - WSNL Nov 25
Women’s sports have given us plenty to be thankful for this year -- expansion teams, record attendance and viewership, brands investing in athletes, 🔥merch and athletes who are so talented and engaging that we can’t stop watching, just to name a few.
NWSL Championship festivities highlight league’s rapid growth
When my colleague Alex Silverman first met Jessica Berman a month after her first season in 2022, the NWSL commissioner was still kvelling over her upstart team at the league office for “pulling together what felt like a Super Bowl” around the NWSL Championship in Washington, D.C.
Boston Legacy prep for NWSL debut amid stadium delay, league growth push
The 2025 NWSL season culminated on Saturday, which means there are “about 100 days until” the Boston Legacy make their debut at Gillette Stadium on March 14 -- and the team is already “operating under an exceptionally tight timeframe,” according to Katie McInerney of the BOSTON GLOBE. Announced in S...
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Quote of the Day
You need people that can set the tone, set the culture, and set the level of play up here. And since we’re only doing that across six teams, you can concentrate the talent, not spread it across 13 teams or 30 teams. And as a result, you can have a product that every night is equivalent to a WNBA Final. That’s what we’re setting up.-- Project B co-founder & COO Grady Burnett, on recruiting talent to the new basketball league.
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