Firebase Analytics UTM campaign tracking not working

Question

I'm not able to get UTM campaign tracking info in Firebase Analytics - Attribution - first_open. All my installs are shown as (direct)/(none).

I'm using both GA and Firebase Analytics and currently have a custom INSTALL_REFERRER receiver which calls CampaignTrackingReceiver.onReceive for GA. This works for GA and I can see all my campaigns.

The final merged manifest also does not have any other install referrer receiver. So obviously I'm probably missing a call to Firebase Analytics, but which one? Where is the documentation?

Update 1 This is the URL I'm using and it is tracked properly in GA.

https://play.google.com/store/apps/details?id=my.app.package&referrer=utm_source%3Dapp%26utm_medium%3Dshare

Documentation for GA Android SDK recommends above format.

Google Play Campaign Measurement allows you to see which campaigns and traffic sources are sending users to download your app from the Google Play Store. It is recommended that all developers implement Google Play Store Campaign Measurement.

Update 2 Release notes for Firebase 9.6 seems to indicate this is fixed, but still not working as of Firebase 10.2.1

Added tracking for the source of app install referrals when an app with Analytics is installed from the Play Store.

Update 3 Finally working as of Firebase 11.0.2. No changes to the URL.

I assume you are referring to Android SDK. Can you give more information like SDK version, and some debug log? If you can, may I ask for the URL params that you have? The SDK requires at least some utm_* params to log a campaign event. — adbitx
– adbitx, Commented Jan 12, 2017 at 19:27
I'm using both Google Analytics and Firebase Analytics. Campaign tracking is working for GA, so there apparently there is no issue with the URLs. I'm on Firebase Android SDK 9.4.0 — Nizam Mohideen
– Nizam Mohideen, Commented Jan 13, 2017 at 4:56

Steve Ganem · Accepted Answer · 2017-01-13 22:07:09Z

3

There are two URL builder tools : One for Google Analytics and one for Google Play. If you use the one for Google Analytics, UTM-based campaign tracking should work for you.

answered Jan 13, 2017 at 22:07

Steve Ganem

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2 Comments

Nizam Mohideen Over a year ago

I've updated my post with the URL being used. The documentation for GA seems to recommend the Google Play format.

akshay bhange Over a year ago

@steve-ganem, please guide on why google play URL builder will not work? and how to get campaign information using firebase analytics .. I'm getting it in Google Analytics.

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