Can I create a windows exe from a react project

Electron is the way to go, is very simple to use like cordova, here's a hello world example:

Install

npm install -g electron

Create a main.js file and add this:

const electron = require('electron')
// Module to control application life.
const app = electron.app
// Module to create native browser window.
const BrowserWindow = electron.BrowserWindow

// Keep a global reference of the window object, if you don't, the window will
// be closed automatically when the JavaScript object is garbage collected.
let mainWindow

function createWindow () {
  // Create the browser window.
  mainWindow = new BrowserWindow({width: 800, height: 600})

  // and load the index.html of the app.
  // 'public' is the path where webpack bundles my app
  mainWindow.loadURL(`file://${__dirname}/public/index.html`);

  // Open the DevTools.
  mainWindow.webContents.openDevTools()

  // Emitted when the window is closed.
  mainWindow.on('closed', function () {
    // Dereference the window object, usually you would store windows
    // in an array if your app supports multi windows, this is the time
    // when you should delete the corresponding element.
    mainWindow = null
  })
}

// This method will be called when Electron has finished
// initialization and is ready to create browser windows.
// Some APIs can only be used after this event occurs.
app.on('ready', createWindow)

// Quit when all windows are closed.
app.on('window-all-closed', function () {
  // On OS X it is common for applications and their menu bar
  // to stay active until the user quits explicitly with Cmd + Q
  if (process.platform !== 'darwin') {
    app.quit()
  }
})

Finally run the app:

electron main.js

The hardest part is actually creating the installer, I followed this tutorial for windows.

More info about electron here. Hope it helps.