Become a member

Why join WFA

WFA connects the world's biggest brands and national advertiser associations in more than 60 countries. By joining WFA, you and your peers will become part of the world’s largest, most senior community of global and regional marketers.

Tap into our unique insight, support and connections. WFA is a not-for-profit organisation representing client-side marketers - not agencies, media owners or vendors. Our agenda is entirely member-led by you and your peers, with no vested interests.

We offer our members multiple services, including:

Unlimited access

To all WFA content for all relevant colleagues worldwide and unlimited downloads for WFA member commissioned research, benchmarks, guidelines and frameworks.

100+ meetings

Membership includes access to peer-to-peer meetings, webinars and other events - both remote as well as in person.

24/7 online tools

Our online tools can help you stay ahead of marketing regulations, measure digital maturity or better forecast media inflation.

Free tickets

To WFA's Global Marketer Week, WFA's annual event bringing together the greatest minds of the marketing industry for a week of learning, inspiration and discovery.

Membership is only available to global marketers and offered at an organisational level. It is not available to agencies, media owners or anyone on the sell-side. 

If you would like to find out more about becoming a member, please leave us your details below and we will be in touch shortly.

Not sure if your company has an existing membership? Check out who our members are here.
If you know your company has membership you can register here.

Some of our members

Find out more about WFA membership