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Guide on setting up Google Analytics 4.x on Drupal
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Google Analytics
Introduction
For webmasters to make use of Google Analytics, historically you would normally need to insert some Javascript containing the unique Google Analytics measurement id or tracking number (in the format G-XXXXXXXX or UA-XXXXXX-X) into the header or footer of every page.
Users of the previous Google Analytics module are strongly encouraged to upgrade to the Google Tag module. The 2.0.x branch supports Google Tag and Google Tag Manager. Users of Google Analytics should be using the 2.x version of this module.
Drupal provides, via the Google Tag module, an automated way to place any Google Tag ID on your website to connect it to Google's products and services.
Related Content
Google Analytics
Adds the Google Analytics web statistics tracking system to your website.
The module allows you to add the following statistics features to your site:
- Single/multi/cross domain tracking
- Selectively track/exclude certain users, roles and pages
- Monitor what type of links are tracked (downloads, outgoing and mailto)
- Monitor what files are downloaded from your pages
- Custom dimensions and metrics support with tokens
- Custom code snippets
- Site Search support
- AdSense support
- Demographics and Interests support (formerly known as DoubleClick remarketing support)
- Anonymize visitors IP address
- DoNotTrack support (non-cached content only)
- Drupal messages tracking
- Modal dialog tracking (Colorbox)
- Access denied (403) and Page not found (404) tracking
- Cache the Google Analytics code on your local server for improved page loading times
- Enhanced Link Attribution support
- User ID tracking across devices
- Changing URL fragments can be tracked as pageviews
- Debug mode with analytics_debug.js
Google Tag
Google Tag
Guide maintainers
