If you want to send visitors from http://www.starsqa.com/lala/bob to http://www.starsqa.com/lala.php?fname=bob:
RewriteCond %{QUERY_STRING} ^$
RewriteRule ^/lala/bob$ /lala.php?fname=bob [L,QSA]
RewriteCond %{QUERY_STRING} ^$
RewriteRule ^/lala/bob/$ /lala.php?fname=bob [L]
If you want a general pattern where fname can be any name, try this:
RewriteCond %{QUERY_STRING} ^$
RewriteRule ^/lala/([a-zA-Z0-9:\@.\-\+]{1,100})$ /lala.php?fname=$1 [L,QSA]
RewriteCond %{QUERY_STRING} ^$
RewriteRule ^/lala/([a-zA-Z0-9:\@.\-\+]{1,100})/$ /lala.php?fname=$1 [L]
If instead you want to send visitors from http://www.starsqa.com/lala.php?fname=bob to http://www.starsqa.com/lala/bob :
RewriteCond %{QUERY_STRING} ^$
RewriteRule ^/lala.php?fname=bob$ /lala/bob [L]
And similarly, a more general pattern for this would be:
RewriteCond %{QUERY_STRING} ^$
RewriteRule ^/lala.php?fname=([a-zA-Z0-9:\@.\-\+]{1,100})$ /lala.php/$1 [L]
Last Example (sending a user from starsQA.com/jen-lilley-contact to starsQA.com/contact-id=6) :
RewriteCond %{QUERY_STRING} ^$
RewriteRule ^/jen-lilley-contact$ /contact-id=6 [L]
By the way, do not forget to restart Apache.
How to restart Apache depends on your platform configuration. What OS are you running it on?