On a website that I am maintaining, I have many code lines like the following one:
<strong>doi</strong>
<a href="http://website/reference/" target="_blank">reference</a>
where "website" is an actual website address and "reference" is a number which depends on each entry of this type (while the website address is always the same). In html/ccs; is it possible to create a command, let's call it doi such that instead of always writing the two lines above, I would equivalently write
<doi>reference</doi>