There is error in the string "" at the start
""http:\\/\\/hello.us\\/kruger\\/web\\/invest\\/api\\/graph\\/gfx\\/tags\\/shop.png\""
I suppose the string is "\"http:\\/\\/hello.us\\/kruger\\/web\\/invest\\/api\\/graph\\/gfx\\/tags\\/shop.png\""
\\ in the string evaluates to \
Facebook api sees the url as this ""http:\/\/hello.us\/kruger\/web\/invest\/api\/graph\/gfx\/tags\/shop.png"" so it is unable to understand the url.
Replace the extra \ and " using the following code
url = data.replace(/([\\"])/g,'');
url returned is http://hello.us/kruger/web/invest/api/graph/tags/shop.png
var data ="\"http:\\/\\/hello.us\\/kruger\\/web\\/invest\\/api\\/graph\\/gfx\\/tags\\/shop.png\""; // YOUR CURRENT DATA
url=data.replace(/([\\"])/g,'');
console.log(url);
<script src="https://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js"></script>