If you want
"Hi #{user.name}, ...."
in your database, use single quotes or escape the # with a backslash to keep Ruby from interpolating the #{} stuff right away:
s = 'Hi #{user.name}, ....'
s = "Hi \#{user.name}, ...."
Then, later when you want to do the interpolation you could, if you were daring or trusted yourself, use eval:
s = pull_the_string_from_the_database
msg = eval '"' + s + '"'
Note that you'll have to turn s into a double quoted string in order for the eval to work. This will work but it isn't the nicest approach and leaves you open to all sorts of strange and confusing errors; it should be okay as long as you (or other trusted people) are writing the strings.
I think you'd be better off with a simple micro-templating system, even something as simple as this:
def fill_in(template, data)
template.gsub(/\{\{(\w+)\}\}/) { data[$1.to_sym] }
end
#...
fill_in('Hi {{user_name}}, ....', :user_name => 'Pancakes')
You could use whatever delimiters you wanted of course, I went with {{...}} because I've been using Mustache.js and Handlebars.js lately. This naive implementation has issues (no in-template formatting options, no delimiter escaping, ...) but it might be enough. If your templates get more complicated then maybe String#% or ERB might work better.