Using UTM parameters with current queryparams

Question

I have a page which gets some queryparameters from another page. Just like this:

https://sampleurl.com?foo=bar&tomato=yes

I am trying to use google analytics through UTM parameters. And I append these parameters to the link as this:

https://sampleurl.com?foo=bar&tomato=yes&utm_source=facebook&utm_medium=post

My analytics team says that these don't work and UTM parameters should be positioned right after the base url like this:

https://sampleurl.com?utm_source=facebook&utm_medium=post&foo=bar&tomato=yes

I mean these are query parameters, positions of these should be irrelevant but I couldn't find any information about the subject saying that the parameter positions are relevant or irrelevant.

Are they relevant for Google?

Michele Pisani · Accepted Answer · 2021-08-18 13:14:19Z

1

It is a best practice but it is not relevant.

Here is a test that I carried out:

https://www.my-website.com/?utm_source=test1&utm_medium=test1&param1=1&param2=2

https://www.my-website.com/?param1=1&param2=2&utm_source=test2&utm_medium=test2

The result in Google Analytics:

answered Aug 18, 2021 at 13:14

Michele Pisani

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