Database design: Using hundred of fields for little values

How about something like this:

CREATE TABLE settings (
    user_id INT,
    setting_name VARCHAR(255),
    setting_value CHAR(2)
)

That way, to store a configuration setting for a user, you can do:

INSERT INTO settings (user_id, setting_name, setting_value),
    VALUES (1, "timezone", "+8")

And when you need to query a setting for a particular user, you can do:

SELECT setting_value FROM settings
    WHERE user_id = 1 AND setting_name = "timezone"

I would absolutely be inclined to have individual fields for each option. My rule of thumb is that each column holds exactly one piece of data whenever possible. No more, no less. As was mentioned earlier, the ease of maintenance and the ability to add / drop options down the road far outweighs the pain in the arse of setting it up. I would, however, put some thought into how you create the table(s). The idea mentioned earlier was to have a Settings table with 100 columns ( one for each option ) and one row for each user. That would work, to be sure. If it were me I would be inclined to break it down a bit further. You start with a basic User table, of course. That would hold the basics of username, password, userid etc. That way you can use the numeric userid as the key index for your Settings table(s). But after that I would try to break down the settings into smaller tables based on logical usage. For example, if you have 100 options, and 19 of those pertain to how a user views / is viewed / behaves in one specific part of the site, say something like a forum, then break those out into a separate table ie ForumSettings. Maybe there are 12 more that pertain to email preferences, but would not be used in other areas of the site / app. Now you have an EmailSettings table. Doing this would not only reduce the number of columns in your generic Settings table, but it would also make writing queries for specific tasks or areas of the app much easier, speed up the performance a tick, and make maintenance moving forward far less painful. Some may disagree as from a strictly data modeling perspective I'm pretty sure that the one Settings table would be indicated. But from a real world perspective, I have never gone wrong using logical chunks such as this.

From a pure data-model perspective, that would be the clearest design (though awful wide). Some might try to bitmask them into a single field for assumed space reasons, but the logic to encode/decode makes that not worthwhile, in my opinion. Also you lose the ability to index on them. Another option (I just saw posted) is to hold a separate table with an FK back to the user table. But then you have to iterate over the results to get the value you want to check for.