Bear in mind that rel is not an attribute of option, so this HTML won't validate and this may cause problems in some browsers (going in to Quirks mode).
The 'rel' attribute is not supported on an option element, you should be using the 'value' attribute to specify a value for your options. I'm sure jQuery can fetch that much easier than an unsupported attribute.
relis not an attribute ofoption, so this HTML won't validate and this may cause problems in some browsers (going in to Quirks mode).