Need help understanding pointers, functions and 2D arrays

The following is a snippet of code that parses tokens and stores them. The code compiles and works.

Code

#include <stdio.h>
#include <stdlib.h>
#include <string.h>

int storeTokens(char *src, char *delim, char **storage, size_t len) {
    int idx = 0;
    char str[100] = {0};
    char *token = NULL;
    char *saveptr = NULL;

    // copy string so we don't modify the source
    if (snprintf(str, sizeof(str), "%s", src) < 0) {
        return 0;
    }

    // Loop through string and parse out tokens
    token = strtok_r(str, delim, &saveptr);
    while ((token != NULL) && (idx < len)) {
        snprintf(storage[idx], sizeof(storage[idx]), "%s", token);
        strcpy(storage[idx++], token);
        token = strtok_r(NULL, delim, &saveptr);
    }

    // Print the tokens
    int i = 0;
    for (i = 0; i < idx; i++) {
        printf("fun: %s\n", storage[i]);
    }

    return idx; // number of tokens found
}

int main() {
    int i = 0;

    char teststr[] = "This*is*my*string*.";
    char *storageptr[72];
    char storage[72][255];

    // Assign storage space to the pointers
    for (i = 0; i < 72; i++) {
        storageptr[i] = storage[i];
    }

    // Parse the tokens
    int numtokens = storeTokens(teststr, "*", storageptr, 72);

    // Print the tokens
    for (i = 0; i < numtokens; i++) {
        printf("storage: %s\n", storage[i]);
    }

    return EXIT_SUCCESS;
}

Output

fun: This
fun: is
fun: my
fun: string
fun: .
storage: This
storage: is
storage: my
storage: string
storage: .

The function stores the string with the char **storage variable. The reason for this being a double pointer is so the function can be used on any storage regardless of the length.

My problem is passing the storage into the function. As you can see in main, I created storageptr to point to storage before passing it to the function.

This seems convoluted and unnecessary. Not to mention the time wasted looping and linking each string. However I can't figure out how to pass storage directly into the function without creating storageptr.

I've done reading such as Passing an array of strings to a C function by reference, but nothing really clicks. I can't seem to figure out how to properly pass storage into the function.